Jun. 04, 2013

Falcon Waterfree Technologies, the world’s leading manufacturer of waterless urinal technology, announced today that it has signed an agreement with Stocks.com Inc., a growing construction material supply company, to distribute Falcon’s porcelain waterless urinals in the Philippines.

Under this agreement, Stocks.com will increase its product portfolio to include several models of waterless urinals. These new additions will align with Stocks.com’s initiatives to offer water conserving devices targeted to architects, contractors and end users who seek the highest quality commercial restroom products for retrofit and new construction.

“Our partnership is timely, given the prevailing consciousness in this generation to preserve the environment. The synergies of both companies will benefit the environment,” said Oliver Ang, President, with Stocks.com.

Each Falcon Waterfree® urinal annually saves an annual average of up to 40,000 gallons (151,000 liters) or more fresh water. With over 350,000 Falcon urinals installed throughout the world, Falcon Waterfree urinals directly save an estimated 14 billion gallons of water each year.

To Falcon, this agreement represents a continued commitment to develop partnerships with quality commercial construction companies that are able to service different international markets at competitive prices, in particular to the island of Cebu and Cagayan De Oro in the Philippines.

“This partnership is perfect timing for Falcon Waterfree Philippines as it expands its business into Visayas/Mindanao because Stocks.com already has an established distribution base and end consumers in the area. With Stocks.com’s leadership, the Falcon brand will now be recognized in that market,” said Ed Terol, President of Falcon Waterfree Philippines.

For more information, please contact:

Falcon Waterfree Technologies:
Ed Terol
President of Falcon Philippines
56 Sierra Madre Street
Highway Hills, Mandaluyong City
Tel: 632.477.6036
Fax: 632.655.7202
eterol@falconwaterfree.com
www.FalconWaterfree.com

or
Stocks.com Inc.
Oliver Ang
President of Stocks.com Inc.
2 F Sevilla cor. Dr. A Ejercito Drive
San Juan City
Tel/Fax: 632.584.7102
Stockscomincorporated@yahoo.com

Mar. 08, 2013

LOS ANGELES, Mar 11, 2013 – Falcon Waterfree Technologies announced today that Andrea Chase has joined the company at its Los Angeles headquarters as Falcon’s Marketing Manager, responsible for heading up the external and internal communications segment of the business.

Falcon Waterfree is the global leader in manufacturing and distribution of waterless urinals. Falcon has offices throughout the world and affiliates in over 50 countries, including marketing partnerships with some of the world’s best known urinal and washroom products manufacturers such as American Standard Mexico, Bobrick Washroom Equipment, Caesar Vietnam, Corona (aka Compañia Colombiana de Ceramica), Ideal Standard, INAX, Sloan Valve Company, VitrA and others.

Andrea Chase’s business-to-business marketing, design and communications skills are rooted in her dual undergraduate degrees in Communications and Art Studio, and her talents grew through her work in freelance design and website development for a variety of industries. Ms. Chase most recently was working as the Communications Associate for Silgan Containers, responsible for research, management and creation of content for all external and internal company communications, including the company website. Ms. Chase’s passion for environmental sustainability has driven her focus on marketing the sustainability of common consumer product goods, taking on responsibility for many sustainability initiatives and communications guiding Silgan Containers during her tenure.

“Andrea Chase brings the right blend of tenacity, energy and experience to the position, along with our agency Duffey Petrosky, in order for Falcon to provide the industry-leading customer experience” observed Simon A. Davis, President and CEO of Falcon.

“I am looking forward to the marketing challenges that will support the growth and new direction of Falcon Waterfree Technologies. I am proud to be part of a team dedicated to providing a product that ultimately benefits both the health of the environment and mankind,” added Chase.

About Falcon Waterfree Technologies
Founded in 2000, Los Angeles-based Falcon Waterfree Technologies is the market leader in the waterless urinal market. Falcon has manufacturing facilities in 6 countries and offices and affiliates in more than 50 nations. Falcon urinals are in use worldwide in entertainment venues, educational facilities, airports, restaurants, office buildings, and many other types of commercial and governmental facilities. All Falcon urinals use a patented cartridge system that can save an annual average of up to 40,000 gallons / 151,000 liters or more of fresh water per urinal. Falcon urinals eliminate most related sewage charges, reduce carbon emissions by eliminating the energy needed to transport water and sewage, and are five times more hygienic than flush urinals. Falcon urinals are cheaper to buy, install and maintain because they require no flush valves. Falcon is privately owned by Mapleton Investments and Capricorn Investment Group. For more information: www.falconwaterfree.com

Feb. 25, 2013

Los Angeles, CA. February 25, 2013. Falcon Waterfree® Technologies, a global leader in the design and manufacture of environmentally sustainable commercial bathroom products, has selected strategic branding and marketing services agency Duffey Petrosky as its agency of record.

“Falcon Waterfree Technologies is poised for major growth due to growing global acceptance of environmentally sustainable bathroom products which conserve clean water, provide hygienic washrooms and reduce overall operating costs,” said President and Chief Executive Officer Simon A. Davis. “Duffey Petrosky has worked with companies focused on sustainable building technologies and brings a perspective that will help us build our global brand in a way which reflects our environmental values and resulting technology solutions.”

Falcon Waterfree Technologies manufactures its patented, waterfree commercial urinal systems in six countries and has offices and affiliates in more than 50 nations. The company is privately held by Mapleton Investments and Capricorn Investment Group, which serve as the investment vehicles for notable social entrepreneurs Marc Nathanson and Jeff Skoll, respectively.

Today, a broad array of facilities with environmental and financial sustainability goals uses Falcon Waterfree commercial bathroom systems for reliable and unsurpassed performance, from Bank of America Tower in New York City and Staples Center in Los Angeles, to Beijing International Airport in China.

“We are pleased to be working with Falcon Waterfree Technologies because it is a company that reflects our own values around the pursuit of technologies that help us conserve and preserve our natural resources,” said Duffey Petrosky CEO Mark Petrosky. “Our firm has an experienced group of global brand builders in all the communications disciplines, and we look forward to helping Falcon Waterfree Technologies grow from a well-known brand in a specific industry to an iconic business brand.”

About Falcon Waterfree Technologies
Founded in 2000, Los Angeles-based Falcon Waterfree Technologies is a market leader in the waterfree urinals market. Falcon Waterfree has manufacturing facilities in 6 countries and offices and affiliates in more than 50 nations. Falcon Waterfree products are in use around the world in stadiums and arenas, schools and universities, airports and every type of commercial and institutional facility. Falcon is privately owned by Mapleton Investments and Capricorn Investment Group. For more information: www.falconwaterfree.com

About DuffeyPetrosky
Duffey Petrosky is an award-winning, Michigan-based, full-service marketing communications agency where the definition of success is finding and implementing the right answer for clients. For the past 15 years, Duffey Petrosky has grown by attracting top-tier talent in every discipline. The agency has been listed on Inc. Magazine’s Inc. 5000 for 2009, 2010, 2011 and 2012. The agency was named one of the Detroit Free Press’s Top Workplaces for 2010, 2011 and 2012. For more information, visit www.duffeypetrosky.com.

For more information, please contact:
Michael Dwyer
Falcon Waterfree Technologies, LLC
Phone: 310-209-7265
Email: mdwyer@falconwaterfree.com

Dec. 11, 2012

Los Angeles, CA. December 11, 2012. Falcon Waterfree Technologies announced today that the United States Environmental Protection Agency (EPA) has determined that waterfree urinals – such as those manufactured by Falcon Waterfree Technologies — should be considered equally eligible as all other WaterSense labeled products for participation in water conservation guidelines, specifications, and purchasing guidelines.

Under the WaterSense program, eligible products such as low flow urinals and toilets are evaluated and can receive a WaterSense label to differentiate them as using less water than other products in the same category. However, the EPA WaterSense program lacks a separate category for non-water using products like waterless urinals that completely eliminate water usage. To remove any confusion on the topic, the EPA acknowledges that “waterless urinals by design, are inherently water efficient” and should be considered as “equally eligible” as WaterSense labeled products for inclusion in water conservation incentives, rebates, purchasing decisions, and building specifications.

In a 2011 memorandum to WaterSense program partners, James A. Hanlon, former EPA Director of Wastewater Management, wrote that “EPA recognizes that non-water urinals which meet the applicable ANSI and ASME standards are inherently water-efficient. Decision-makers should consider including non-water urinals as equally eligible for the same rebates, tax incentives, procurement guidelines, and other conservation incentives as WaterSense labeled products.”

“Water districts, cities and agencies across America use the EPA WaterSense program as a guide to determine what products are included in water conservation incentive programs”, said Richard Sang, Director of Government Relations for Falcon Waterfree Technologies. “When a consumer decides to install a high efficiency urinal, they should know that waterless urinals such as Falcon Waterfree urinals are the most efficient water-saving choice,” Sang added.

Falcon Waterfree Technologies is an industry leader in gaining plumbing code approval and initiating water conservation programs aimed at replacing inefficient, water-guzzling flush urinals that waste billions of gallons of fresh water daily. Sang noted that “Falcon Waterfree products and involvement in water conservation efforts worldwide share the EPA WaterSense goal of promoting more efficient use of water.”

Each Falcon Waterfree urinal annually saves an average of up to 40,000 gallons or more of fresh water. With over 350,000 Falcon urinals installed globally, Falcon Waterfree customers directly save around 14 billion gallons of fresh water each year.

About Falcon Waterfree Technologies
Founded in 2000, Los Angeles-based Falcon Waterfree Technologies is a market leader in the waterfree urinals market. Falcon Waterfree has manufacturing facilities in 6 countries and offices and affiliates in more than 50 nations. Falcon Waterfree products are in use around the world in stadiums and arenas, schools and universities, airports and every type of commercial and institutional facility. Falcon is privately owned by Mapleton Investments and Capricorn Investment Group. For more information: www.falconwaterfree.com

About EPA WaterSense
Since the program’s inception in 2006, WaterSense and its partners have helped countless communities, organizations, and individuals learn more about why it’s important to save water and how to take easy steps to be part of the solution.
WaterSense, a partnership program by the U.S. Environmental Protection Agency, seeks to protect the future of our nation’s water supply by offering people a simple way to use less water with water-efficient products, new homes, and services. For more information: www.epa.gov/watersense

Contact:

Richard Sang
Director of Government Relations
Phone: 310-209-7273
Email: rsang@falconwaterfree.com

Dec. 03, 2012

Court cites the “possibility of harm” from using Green Cartridge that is “not in compliance” with Plumbing Codes.

Los Angeles, CA. December 3, 2012. After presentation of voluminous evidence, full written briefs, and oral arguments, the California Superior Court in San Diego County recently enjoined Liquidbreaker LLC “from promoting, offering for sale, selling, distributing or installing” Liquidbreaker’s Green Cartridge that it sells for use in Sloan® and Falcon Waterfree® urinals.

The Court also enjoined Liquidbreaker from causing any third party to “promote, offer for sale, sell, distribute or install” the Green Cartridge into Sloan® and Falcon Waterfree® urinals.

A related Court ruling noted the Liquidbreaker’s ‘Green Cartridge’“does not have a 2” liquid seal and it relies on a forbidden form of mechanical trap (which can fail) to prevent sewer gases from escaping… The absence of the required liquid seal and the use of a mechanical trap are both factors that increase the risk that the Liquidbreaker cartridge will fail and allow sewer gases to leak into the restroom… Defendants [Liquidbreaker] are marketing and selling a product that does not comply with the law and are therefore engaged in unlawful business practices”. The Court found that Falcon established a high probability of success on its claim that the sale of Liquidbreaker’s ‘Green Cartridge’ failed to comply with California laws.

Falcon Waterfree Technologies – the world’s largest manufacturer of waterless urinals – commenced the legal action because it saw that Liquidbreaker’s‘Green Cartridge’put the public at multiple risks due to the product’s non-compliance with plumbing code requirements. Falcon’s lawsuit sought an injunction based upon Liquidbreaker’s deceptive practices in marketing its ‘Green Cartridge’ for use in Falcon® and Falcon-licensed waterless urinals.

All waterless urinal cartridges that Falcon Waterfree manufactures are patented and certified to comply with the standards of the Uniform Plumbing Code (UPC), International Plumbing Code (IPC), and National Standard Plumbing Code (NSPC). While Falcon’s cartridges are IAPMO-certified as UPC compliant, IAPMO representatives testified that Liquidbreaker’s‘Green Cartridge’ lacks a two inch (2”) liquid trap design (as required by plumbing codes throughout America) and is non-compliant with the UPC. The California Court determined that the ‘Green Cartridge’ violates relevant plumbing code provisions.

“Liquidbreaker deceptively marketed its cartridges as compliant and safe replacement cartridges for Falcon-branded and Falcon-licensed waterless urinals, but the ‘Green Cartridge’ violates plumbing code requirements designed to protect the public health,” said Simon A. Davis, President & CEO of Falcon. “Falcon is committed to its customer’s health and safety and actively pursued this action against Liquidbreaker in order to prevent public health and safety risks.”

“Facility owners and managers should be alert to the Court’s injunction, to Liquidbreaker’s bankruptcy, and to the significant risks associated with using the ‘Green Cartridge’”, Davis noted.

The California Superior Court action is Falcon Waterfree Technologies vs. Giovanni Fima & Liquidbreaker(Case# 37-2012-00053834-CU-BT).

The U.S. Bankruptcy Court action in the Southern District of California is In Re Liquidbreaker(Case#12-12559-11-CL).

About Falcon Waterfree Technologies
Founded in 2000, Falcon Waterfree Technologies manufactures and markets advanced waterfree urinal technology for commercial, institutional, and government facilities. Falcon Waterfree conducts business worldwide, with manufacturing facilities in 6 countries as well as offices and affiliates in more than 50 nations. Falcon Waterfree products are in use around the world in stadiums and arenas, schools and universities, airports and every type of commercial and institutional facility. Falcon is privately owned by Mapleton Investments and Capricorn Investment Group.

For more information, please contact:
Steve Nuskiewicz, SVP National Sales
Falcon Waterfree Technologies, LLC
Phone: 310-209-7229
Email: snuskiewicz@falconwaterfree.com

Nov. 06, 2012

LOS ANGELES, November 6, 2012 – Falcon Waterfree Technologies LLC announced today that Bard College replaced its flushing urinals with Falcon Waterfree urinals. The urinals will help Bard College’s sustainability efforts by saving over 500,000 gallons of water a year or more. This water savings will increase Bard’s STARS (Sustainability Tracking, Assessment & Rating System) score that measures how environmentally friendly a college or university campus is.

“Along with upgrades to our water treatment plant, the waterfree urinals will help us save a significant amount of water,” said Laurie Husted, Sustainability Manager at Bard College.

With the change from traditional flush urinals to waterfree urinals, the maintenance staff was at first concerned. However, after training, maintenance staff agreed that waterfree urinal maintenance was actually easier than flush urinal maintenance.

“Initially there was push back, probably because they feared the unknown, but that ended once we trained all staff. They realized that waterfree urinals actually are easier to clean than a regular flush urinal,” said Brian Kiel, Assistant Director of Environmental Services.

According to Bard College Lead Plumber Bruce Meyers, “We are already finding that cartridge changes are not needed as frequently as we first thought. No odor, no slow draining, no complaints. It’s a much better product than the flush urinals we had.”

In an effort to promote educational institutions’ water conservation, Falcon is partnering with colleges across the country to help them implement water saving solutions.

“Bard College continues to be a leader on green issues in academe, in this case by implementing sustainable solutions to preserve one of our most precious resources: water,” said Bard College President Leon Botstein.

“Partnering with Bard College was a natural fit for us because the school has already done so much to preserve our environment,” said Marc Nathanson, Chairman of Falcon. “We’re proud to support Bard, which will lead the way for other academic institutions to stop wasting the planet’s most precious resource: fresh water!”

In addition to offering several academic programs in sustainability, Bard College is also working on implementing sustainable practices on campus by focusing on efficient transportation, flow of goods and energy use. Some of the initiatives currently in place include reducing deliveries of bottled water, recycling waste, operating a free campus shuttle and participating in a car sharing service (Zipcar) that enables students to avoid car ownership.

About Falcon Waterfree Technologies
Founded in 2000, Los Angeles-based Falcon Waterfree Technologies is a market leader in the waterfree urinals market. Falcon Waterfree has manufacturing facilities in 6 countries and offices and affiliates in more than 50 nations. Falcon Waterfree products are in use around the world in stadiums and arenas, schools and universities, airports and every type of commercial and institutional facility. Falcon is privately owned by Mapleton Investments and Capricorn Investment Group. For more information: www.falconwaterfree.com.

About Bard College
Building on a 150-year history as an undergraduate institution, Bard College’s mission has expanded across the country, around the world, and to meet broader student needs. The undergraduate program at Bard’s main campus in the Hudson River Valley of upstate New York retains a reputation for scholarly excellence and civic engagement.
Bard engages in sustainability efforts on multiple fronts. The College offers academic programs in environmental policy and engages students in regional and national sustainability efforts. The work of the Bard community is taking the Annandale campus closer to its goal of achieving carbon neutrality by 2035. For more information: www.bard.edu.

View: Bard College Case Study

Oct. 11, 2012

SIMON A. DAVIS TO JOIN FALCON WATERFREE AS PRESIDENT AND CEO, BOARD MEMBER

LOS ANGELES, October 11, 2012 – Falcon Waterfree Technologies announced today that Simon A. Davis has been elected to the Company’s Board of Managers effective October 1, 2012 and will become Falcon’s President and CEO once his current employer, Franke, names his successor.

Falcon Waterfree is the global leader in manufacturing and distribution of waterless urinals. The Company is based in Los Angeles and has offices throughout the world and affiliates in over 50 countries, including marketing partnerships with some of the world’s best known urinal and washroom products manufacturers such as American Standard Mexico, Bobrick Washroom Equipment, Caesar Sanitar Co., Ltd, Corona (aka Compañia Colombiana de Ceramica), Ideal Standard, INAX, Sloan Valve Company, VitrA and others.

Simon Davis has been President of Market Area Americas, owned by Franke Kitchen Systems since 2009. Prior to that, he was Senior Vice President of BrassCraft & General Manager of Cobra Products, a division of MASCO. He also was co-founder of Magne-Flo, Inc. which sold its operations to MASCO. Mr. Davis is a former executive with Watts Industries (Anderson Barrows). Originally from the United Kingdom, he will be based at the Los Angeles headquarters.

“We believe that Simon Davis has all the attributes needed to take Falcon to the next level. He is a proven entrepreneur and plumbing/ building products executive with extensive international experience, and he has remarkable leadership skills. He firmly believes in Falcon’s leading role to provide innovative solutions in the water conservation products space globally“, stated Marc Nathanson, Chairman of Falcon.

“I look forward to the exciting challenges of leading the Falcon team worldwide and helping companies, schools and public facilities to do more to preserve the environment and solve the increasing global fresh water crisis. Falcon will continue to lead the way with our customers and partners in finding practical solutions to help everyone to conserve more water. I relish working with the Falcon management team led by Managing Director & CFO, Matt Korcinsky, and I appreciate the strong vote of confidence by Falcon’s Board” commented Davis.

About Falcon Waterfree Technologies

Founded in 2000, Los Angeles-based Falcon Waterfree Technologies is the market leader in the waterless urinal market. Falcon has manufacturing facilities in 6 countries and offices and affiliates in more than 50 nations. Falcon urinals are in use worldwide in entertainment venues, educational facilities, airports, restaurants, office buildings, and many other types of commercial and governmental facilities. All Falcon urinals use a patented cartridge system that can save an annual average of up to 40,000 gallons / 151,000 liters or more of fresh water per urinal.Falcon urinals eliminate most related sewage charges, reduce carbon emissions by eliminating the energy needed to transport water and sewage, and are five times more hygienic than flush urinals. Falcon urinals are cheaper to buy, install and maintainbecause they require no flush valves. Falcon is privately owned by Mapleton Investments and Capricorn Investment Group. For more information: www.falconwaterfree.com

Sep. 21, 2012

Caesar and Falcon Joint Agreement

Caesar Sanitar Co., Ltd., one of the largest and oldest sanitaryware companies in Taiwan and Vietnam, has announced a joint commercial agreement with Falcon Waterfree Technologies, the world’s leading manufacturer of waterless urinal technology, to produce and distribute porcelain waterless urinals under the “Caesar” brand. Under this agreement, Caesar will increase their product portfolio to include several models of waterless urinals and will further establish the Falcon brand in Taiwan and Vietnam through Caesar’s extensive distribution channels in the region.

“It is a perfect application- “Caesar-Falcon Waterfree Urinal” with Caesar’s well-known FFC porcelain technology and patented Falcon Waterfree cartridges. Caesar’s FFC technology creates the opportunities to shape the porcelain into a variety of fancy designs. Besides the shape innovation, Caesar is always devoted in delivering the concept of “Green” into the product development. The new Caesar-Falcon Waterfree Urinal is an eco-friendly product with the unique design of no water and electricity consumption. It is specially designed for a green environment! Users can do good to the Earth by themselves. Caesar is a leading company in sanitary ware industry. We care what you want and we do beyond your desire!” said David Chen, VGM with Caesar.

On average, each Falcon Waterfree® urinal saves up to 40,000 gallons (151,000 liters) or more fresh water per year. With hundreds of thousands of Falcon urinals installed throughout the world, Falcon Waterfree urinals directly save an estimated 14 billion gallons (53 billion liters) of water each year. This agreement represents a continued commitment by Falcon to develop partnerships with high quality urinal producers who service different international markets at competitive prices, in particular to Taiwan and Vietnam.

“Falcon’s partnership with Caesar demonstrates their commitment to Green technology by introducing water saving urinal technology into their current portfolio. Falcon is very excited about the positive impact this partnership will have in saving precious water resources in Taiwan and Vietnam, “ said Matt Korcinsky, Managing Director of Falcon.

About Falcon Waterfree Technologies: Founded in 2000, Los Angeles-based Falcon Waterfree Technologies is the market leader in the waterless urinal market. Falcon Waterfree has manufacturing facilities in six countries and offices and affiliates in more than 50 nations. Falcon Waterfree products are in use around the world in stadiums and arenas, schools and universities, airports and every type of commercial and institutional facility. Falcon is privately owned by Mapleton Investments and Capricorn Investment Group. For more information, visit www.falconwaterfree.com

About Caesar Sanitar: Sanitar Co., Ltd. is a professional sanitarware company dedicated to the manufacturing and export of bathroom products since 1985. It is one of the biggest and oldest sanitary ware companies in Taiwan and Vietnam in terms of sales volume, history, project, experience and technologies. Caesar export worldwide to China, Philippines, Kampuchea, the United States, Canada, Malaysia, and Korea under the “Caesar” brand. Caesar has 19 distributors with over 4,000 shops and complete channels in Taiwan and four operation bases, including a production site with approximately 1,100 employees and 140,000m2 of factory space in Vietnam. Caesar provides full model line-ups to Southeast Asia with a demand of over 1 million pieces per year.

Jerry Wu
Manager of Product Development Center
Sanitar Co., Ltd.
Taipei Headquarter: 7F, No.111-8, Hsing De Road, San Chung District, New Taipei City, Taiwan
Tel: +886-2-85123712 Ext: 16 Fax: +886-2-85123717
MP: +886-920626751
http://www.caesar.com.tw

Falcon Waterfree Technologies:

Michelle Khalatian
Vice President, International
International Headquarters
Falcon Waterfree Technologies
2255 Barry Ave.
Los Angeles, CA 90064
Tel: 310.209.7250
Fax: 310.209.7260
mkhalatian@falconwaterfree.com
world@falconwaterfree.com

Aug. 24, 2012

Corona, a world class manufacturer of sanitaryware, has announced a joint commercial agreement with Falcon Waterfree Technologies, the world’s leading manufacturer of waterless urinal technology, to produce and distribute porcelain waterless urinals.

Under this agreement, Corona will increase their product portfolio to include several models of waterless urinals. These new additions will align with Corona’s initiatives to offer water conserving devices targeted to architects, contractors and end users who seek to reduce water consumption in retrofit and new construction.

“Corona, in partnership with Falcon Waterfree Technologies, the world leader in cartridge technology for waterfree urinals, stands firmly with their global commitment to save water by presenting a new waterfree urinal at Expocamacol. This urinal offers the benefits of zero water consumption, easy installation, and a recyclable plastic cartridge that uses a fully biodegradable chemical sealant, which is consistent with our environmental commitment. It will be available throughout our distribution network nationally and internationally under the Corona brand, developed with Falcon Waterfree® technology,” said Carolina Galindo Moreno, Chief Institutional Product Specialist with Corona.

On average, each Falcon Waterfree® urinal saves up to 40,000 gallons (151,000 liters) or more fresh water per year. With over 350,000 Falcon urinals installed throughout the world, Falcon Waterfree Technologies directly saves approximately 14 billion gallons of water each year.
To Falcon, this agreement represents a continued commitment to develop partnerships with high quality urinal producers that are able to service different international markets at competitive prices, in particular to Central and South America.

“Corona’s decision to add Falcon Waterfree® urinals to their product line demonstrates their commitment to the environment by embracing the most efficient and proven technology that will help their customers save precious water resources,” said Michelle Khalatian, Vice President International at Falcon.

This joint agreement also will further establish the Falcon brand to Colombia, Venezuela, Ecuador, Belize, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Puerto Rico and the Dominican Republic through Corona’s extensive distribution base and established end consumers.

For more information, please contact:

Corona:

Carolina Galindo Moreno
Jefe UBN Productos Institucionales
Corona Colcerámica
Calle 99 No 10-08 piso 6
Bogotá Colombia
Cel 3124440162
Telf: 57 (1) 6447500 ext 12421
cgalindom@corona.com.co
www.corona.com.co/2010/Institucional/

Falcon Waterfree Technologies:

Michelle Khalatian
Vice President, International
International Headquarters
Falcon Waterfree Technologies
2255 Barry Ave.
Los Angeles, CA 90064
Tel: 310.209.7250
Fax: 310.209.7260
mkhalatian@falconwaterfree.com
world@falconwaterfree.com

Organización Corona S.A. is a multinational Colombian company with over 130 years of entreprenurial activity. It is comprised by six strategic business units, dedicated to manufacturing and distribution of home and building products. Corona has 17 manufacturing locations in Colombia and 2 in the USA, along with a global supply center based in China and a distributor operation in Mexico. They hold over 12,000 direct employees and export their products around the world, in such markets like: USA, Canada, Mexico, Brazil, Chile, Venezuela, Central America, the Caribbean, Italy, Spain and the United Kingdom.

Falcon Waterfree Technologies Founded in 2000, Los Angeles-based Falcon Waterfree Technologies is the market leader in the waterfree urinals market. Falcon Waterfree has manufacturing facilities in seven countries and offices and affiliates in more than 50 nations. Falcon Waterfree products are in use around the world in stadiums and arenas, schools and universities, airports and every type of commercial and institutional facility. Falcon is privately owned by Mapleton Investments and Capricorn Investment Group. For more information, visit: http://www.falconwaterfree.com

Aug. 22, 2012

Sonoma County Water Agency’s award-winning High Efficiency Plumbing Fixture Direct Install Program that includes free installation of waterless urinals to its customers is a model on how private and public partnerships can benefit the local community, the economy and the environment.
“The program offers financial benefits to both the customers and contractors so we’re confident we’ll repeat the success from the previous year” said Brian Lee, who oversees the program for Sonoma County Water Agency.

It was a natural fit as Sonoma’s water agency is promoting efforts to conserve water and Falcon provides the most water-saving option of all – urinals that don’t require flushing because they don’t use any water at all. Moreover, the majority of those who signed up so far in 2012 are residents, so commercial properties are encouraged to participate in the program and install Falcon’s waterless urinals.

“This program shows how government incentives to go green are making a big difference in the community. We are working with many water providers to replicate and promote similar programs in their municipalities,” said Richard Sang, Director of Government Affairs at Falcon.
One such example is the Metropolitan Water District of Southern California and its Save Water, Save a Buck program, where customers can save up to $500 per urinal when replacing water-guzzling urinals with waterless ones. MWD covers 26 member water agencies, and its program is available everywhere from Oxnard and San Diego to Riverside.

Since the beginning of Sonoma’s program, Falcon has accounted for most of the waterless urinals installed. That number is expected to grow with increased interest in conservation and Falcon’s growing market share in waterless urinals. With each Falcon urinal saving an average of up to 40,000 gallons of water per year, businesses can reduce both their water and sewer costs by installing waterless urinals. This direct install program provides immediate savings to the customer with no up-front costs. As an added benefit, the program supports the local economy by putting plumbers to work.
The High Efficiency Fixture Direct-Install Program works as follows. Eligible properties apply and are selected on a first come, first served basis. They can choose a plumber from a list of participating contractors to perform the retrofits. Urinal retrofits are typically completed in a couple of hours and will not disrupt customer operations. The selected plumbing contractor purchases the fixtures from the approved list of vendors that include Falcon, install them for free and get reimbursement from the water agency. As a result, there are no out-of-pocket expenses to the customer with typical existing plumbing.

About Falcon Waterfree Technologies 
Founded in 2000, Los Angeles-based Falcon Waterfree Technologies is a market leader in the waterfree urinals market. Falcon Waterfree has manufacturing facilities in 7 countries and offices and affiliates in more than 50 nations. Falcon Waterfree products are in use around the world in stadiums and arenas, schools and universities, airports and every type of commercial and institutional facility. Falcon is privately owned by Mapleton Investments and Capricorn Investment Group. For more information, visit: http://www.falconwaterfree.com.

Visit http://www.mwdsaveabuck.com/devices_01.php?id_dvce=14 for more information on the MWD’s Save Water, Save a Buck program that Falcon is a part of.

Municipalities interested in learning about and implementing a similar program, please contact Richard Sang at rsang(at)falconwaterfree.com.

About the Sonoma County Water Agency 
The Sonoma County Water Agency is working to secure our future by investing in our water resources, community and environment. The Water Agency provides water supply, flood protection and sanitation services for portions of Sonoma and Marin counties. For more information, visit: http://www.sonomacountywater.org.
For more information on the High Efficiency Fixture Direct-Install Program and participating sanitation districts, visit http://www.sonomacountywater.org/direct-install.