Caesar and Falcon Joint Agreement

Sep. 21, 2012

Caesar and Falcon Joint Agreement

Caesar Sanitar Co., Ltd., one of the largest and oldest sanitaryware companies in Taiwan and Vietnam, has announced a joint commercial agreement with Falcon Waterfree Technologies, the world’s leading manufacturer of waterless urinal technology, to produce and distribute porcelain waterless urinals under the “Caesar” brand. Under this agreement, Caesar will increase their product portfolio to include several models of waterless urinals and will further establish the Falcon brand in Taiwan and Vietnam through Caesar’s extensive distribution channels in the region.

“It is a perfect application- “Caesar-Falcon Waterfree Urinal” with Caesar’s well-known FFC porcelain technology and patented Falcon Waterfree cartridges. Caesar’s FFC technology creates the opportunities to shape the porcelain into a variety of fancy designs. Besides the shape innovation, Caesar is always devoted in delivering the concept of “Green” into the product development. The new Caesar-Falcon Waterfree Urinal is an eco-friendly product with the unique design of no water and electricity consumption. It is specially designed for a green environment! Users can do good to the Earth by themselves. Caesar is a leading company in sanitary ware industry. We care what you want and we do beyond your desire!” said David Chen, VGM with Caesar.

On average, each Falcon Waterfree® urinal saves up to 40,000 gallons (151,000 liters) or more fresh water per year. With hundreds of thousands of Falcon urinals installed throughout the world, Falcon Waterfree urinals directly save an estimated 14 billion gallons (53 billion liters) of water each year. This agreement represents a continued commitment by Falcon to develop partnerships with high quality urinal producers who service different international markets at competitive prices, in particular to Taiwan and Vietnam.

“Falcon’s partnership with Caesar demonstrates their commitment to Green technology by introducing water saving urinal technology into their current portfolio. Falcon is very excited about the positive impact this partnership will have in saving precious water resources in Taiwan and Vietnam, “ said Matt Korcinsky, Managing Director of Falcon.

About Falcon Waterfree Technologies: Founded in 2000, Los Angeles-based Falcon Waterfree Technologies is the market leader in the waterless urinal market. Falcon Waterfree has manufacturing facilities in six countries and offices and affiliates in more than 50 nations. Falcon Waterfree products are in use around the world in stadiums and arenas, schools and universities, airports and every type of commercial and institutional facility. Falcon is privately owned by Mapleton Investments and Capricorn Investment Group. For more information, visit

About Caesar Sanitar: Sanitar Co., Ltd. is a professional sanitarware company dedicated to the manufacturing and export of bathroom products since 1985. It is one of the biggest and oldest sanitary ware companies in Taiwan and Vietnam in terms of sales volume, history, project, experience and technologies. Caesar export worldwide to China, Philippines, Kampuchea, the United States, Canada, Malaysia, and Korea under the “Caesar” brand. Caesar has 19 distributors with over 4,000 shops and complete channels in Taiwan and four operation bases, including a production site with approximately 1,100 employees and 140,000m2 of factory space in Vietnam. Caesar provides full model line-ups to Southeast Asia with a demand of over 1 million pieces per year.

Jerry Wu
Manager of Product Development Center
Sanitar Co., Ltd.
Taipei Headquarter: 7F, No.111-8, Hsing De Road, San Chung District, New Taipei City, Taiwan
Tel: +886-2-85123712 Ext: 16 Fax: +886-2-85123717
MP: +886-920626751

Falcon Waterfree Technologies:

Michelle Khalatian
Vice President, International
International Headquarters
Falcon Waterfree Technologies
2255 Barry Ave.
Los Angeles, CA 90064
Tel: 310.209.7250
Fax: 310.209.7260