Simon A. Davis to Join Falcon Waterfree as President and CEO, Board Member

Oct. 11, 2012


LOS ANGELES, October 11, 2012 – Falcon Waterfree Technologies announced today that Simon A. Davis has been elected to the Company’s Board of Managers effective October 1, 2012 and will become Falcon’s President and CEO once his current employer, Franke, names his successor.

Falcon Waterfree is the global leader in manufacturing and distribution of waterless urinals. The Company is based in Los Angeles and has offices throughout the world and affiliates in over 50 countries, including marketing partnerships with some of the world’s best known urinal and washroom products manufacturers such as American Standard Mexico, Bobrick Washroom Equipment, Caesar Sanitar Co., Ltd, Corona (aka Compañia Colombiana de Ceramica), Ideal Standard, INAX, Sloan Valve Company, VitrA and others.

Simon Davis has been President of Market Area Americas, owned by Franke Kitchen Systems since 2009. Prior to that, he was Senior Vice President of BrassCraft & General Manager of Cobra Products, a division of MASCO. He also was co-founder of Magne-Flo, Inc. which sold its operations to MASCO. Mr. Davis is a former executive with Watts Industries (Anderson Barrows). Originally from the United Kingdom, he will be based at the Los Angeles headquarters.

“We believe that Simon Davis has all the attributes needed to take Falcon to the next level. He is a proven entrepreneur and plumbing/ building products executive with extensive international experience, and he has remarkable leadership skills. He firmly believes in Falcon’s leading role to provide innovative solutions in the water conservation products space globally“, stated Marc Nathanson, Chairman of Falcon.

“I look forward to the exciting challenges of leading the Falcon team worldwide and helping companies, schools and public facilities to do more to preserve the environment and solve the increasing global fresh water crisis. Falcon will continue to lead the way with our customers and partners in finding practical solutions to help everyone to conserve more water. I relish working with the Falcon management team led by Managing Director & CFO, Matt Korcinsky, and I appreciate the strong vote of confidence by Falcon’s Board” commented Davis.

About Falcon Waterfree Technologies

Founded in 2000, Los Angeles-based Falcon Waterfree Technologies is the market leader in the waterless urinal market. Falcon has manufacturing facilities in 6 countries and offices and affiliates in more than 50 nations. Falcon urinals are in use worldwide in entertainment venues, educational facilities, airports, restaurants, office buildings, and many other types of commercial and governmental facilities. All Falcon urinals use a patented cartridge system that can save an annual average of up to 40,000 gallons / 151,000 liters or more of fresh water per urinal.Falcon urinals eliminate most related sewage charges, reduce carbon emissions by eliminating the energy needed to transport water and sewage, and are five times more hygienic than flush urinals. Falcon urinals are cheaper to buy, install and maintainbecause they require no flush valves. Falcon is privately owned by Mapleton Investments and Capricorn Investment Group. For more information: