Corona and Falcon Joint Agreement

Aug. 24, 2012

Corona, a world class manufacturer of sanitaryware, has announced a joint commercial agreement with Falcon Waterfree Technologies, the world’s leading manufacturer of waterless urinal technology, to produce and distribute porcelain waterless urinals.

Under this agreement, Corona will increase their product portfolio to include several models of waterless urinals. These new additions will align with Corona’s initiatives to offer water conserving devices targeted to architects, contractors and end users who seek to reduce water consumption in retrofit and new construction.

“Corona, in partnership with Falcon Waterfree Technologies, the world leader in cartridge technology for waterfree urinals, stands firmly with their global commitment to save water by presenting a new waterfree urinal at Expocamacol. This urinal offers the benefits of zero water consumption, easy installation, and a recyclable plastic cartridge that uses a fully biodegradable chemical sealant, which is consistent with our environmental commitment. It will be available throughout our distribution network nationally and internationally under the Corona brand, developed with Falcon Waterfree® technology,” said Carolina Galindo Moreno, Chief Institutional Product Specialist with Corona.

On average, each Falcon Waterfree® urinal saves up to 40,000 gallons (151,000 liters) or more fresh water per year. With over 350,000 Falcon urinals installed throughout the world, Falcon Waterfree Technologies directly saves approximately 14 billion gallons of water each year.
To Falcon, this agreement represents a continued commitment to develop partnerships with high quality urinal producers that are able to service different international markets at competitive prices, in particular to Central and South America.

“Corona’s decision to add Falcon Waterfree® urinals to their product line demonstrates their commitment to the environment by embracing the most efficient and proven technology that will help their customers save precious water resources,” said Michelle Khalatian, Vice President International at Falcon.

This joint agreement also will further establish the Falcon brand to Colombia, Venezuela, Ecuador, Belize, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Puerto Rico and the Dominican Republic through Corona’s extensive distribution base and established end consumers.

For more information, please contact:


Carolina Galindo Moreno
Jefe UBN Productos Institucionales
Corona Colcerámica
Calle 99 No 10-08 piso 6
Bogotá Colombia
Cel 3124440162
Telf: 57 (1) 6447500 ext 12421

Falcon Waterfree Technologies:

Michelle Khalatian
Vice President, International
International Headquarters
Falcon Waterfree Technologies
2255 Barry Ave.
Los Angeles, CA 90064
Tel: 310.209.7250
Fax: 310.209.7260

Organización Corona S.A. is a multinational Colombian company with over 130 years of entreprenurial activity. It is comprised by six strategic business units, dedicated to manufacturing and distribution of home and building products. Corona has 17 manufacturing locations in Colombia and 2 in the USA, along with a global supply center based in China and a distributor operation in Mexico. They hold over 12,000 direct employees and export their products around the world, in such markets like: USA, Canada, Mexico, Brazil, Chile, Venezuela, Central America, the Caribbean, Italy, Spain and the United Kingdom.

Falcon Waterfree Technologies Founded in 2000, Los Angeles-based Falcon Waterfree Technologies is the market leader in the waterfree urinals market. Falcon Waterfree has manufacturing facilities in seven countries and offices and affiliates in more than 50 nations. Falcon Waterfree products are in use around the world in stadiums and arenas, schools and universities, airports and every type of commercial and institutional facility. Falcon is privately owned by Mapleton Investments and Capricorn Investment Group. For more information, visit: