Falcon Waterfree Selects Duffey Petrosky Marketing Agency

Feb. 25, 2013

Los Angeles, CA. February 25, 2013. Falcon Waterfree® Technologies, a global leader in the design and manufacture of environmentally sustainable commercial bathroom products, has selected strategic branding and marketing services agency Duffey Petrosky as its agency of record.

“Falcon Waterfree Technologies is poised for major growth due to growing global acceptance of environmentally sustainable bathroom products which conserve clean water, provide hygienic washrooms and reduce overall operating costs,” said President and Chief Executive Officer Simon A. Davis. “Duffey Petrosky has worked with companies focused on sustainable building technologies and brings a perspective that will help us build our global brand in a way which reflects our environmental values and resulting technology solutions.”

Falcon Waterfree Technologies manufactures its patented, waterfree commercial urinal systems in six countries and has offices and affiliates in more than 50 nations. The company is privately held by Mapleton Investments and Capricorn Investment Group, which serve as the investment vehicles for notable social entrepreneurs Marc Nathanson and Jeff Skoll, respectively.

Today, a broad array of facilities with environmental and financial sustainability goals uses Falcon Waterfree commercial bathroom systems for reliable and unsurpassed performance, from Bank of America Tower in New York City and Staples Center in Los Angeles, to Beijing International Airport in China.

“We are pleased to be working with Falcon Waterfree Technologies because it is a company that reflects our own values around the pursuit of technologies that help us conserve and preserve our natural resources,” said Duffey Petrosky CEO Mark Petrosky. “Our firm has an experienced group of global brand builders in all the communications disciplines, and we look forward to helping Falcon Waterfree Technologies grow from a well-known brand in a specific industry to an iconic business brand.”

About Falcon Waterfree Technologies
Founded in 2000, Los Angeles-based Falcon Waterfree Technologies is a market leader in the waterfree urinals market. Falcon Waterfree has manufacturing facilities in 6 countries and offices and affiliates in more than 50 nations. Falcon Waterfree products are in use around the world in stadiums and arenas, schools and universities, airports and every type of commercial and institutional facility. Falcon is privately owned by Mapleton Investments and Capricorn Investment Group. For more information:

About DuffeyPetrosky
Duffey Petrosky is an award-winning, Michigan-based, full-service marketing communications agency where the definition of success is finding and implementing the right answer for clients. For the past 15 years, Duffey Petrosky has grown by attracting top-tier talent in every discipline. The agency has been listed on Inc. Magazine’s Inc. 5000 for 2009, 2010, 2011 and 2012. The agency was named one of the Detroit Free Press’s Top Workplaces for 2010, 2011 and 2012. For more information, visit

For more information, please contact:
Michael Dwyer
Falcon Waterfree Technologies, LLC
Phone: 310-209-7265