In his long-awaited memoir, Yvon Chouinard – legendary climber, businessman, environmentalist, and founder of Patagonia, Inc. – shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. In Let My Poeple go Surfing, Chouinard tells the story of how the success of his company has forced him to invent a whole and balanced way of doing business. He takes a longer term view focused on real sustainability and in doing so he does away with conventional business paradigms where the goal is growth at any cost.

Patagonia, a fellow B Corp, is an example for the rest of the world with a dedication to the highest level of quality and the lowest amount of side-effects, environmentally and socially. The principles that drive Chouinard’s company are really his own. He focuses on quality, durability and doing more with less. He is a committed environmentalist and believes businesses should be responsible for the damage they do to the Earth.

Our favorite quote: How you climb a mountain is more important than reaching the top. 

Have a great weekend!