If you read something about “our infrastructure is falling apart,” you probably picture the usual potholes in the road and rusted bridges that need replacing. But that is just the infrastructure you can see on a daily basis. What about the one that is under your feet and you rely on constantly? According to National Geographic, the U.S. has 1.2 million miles of water mains and many of those pipes were built way back in the 1800s or early 1900s. Many that were built based on how cities were structured back then, not for modern metropolises.

We see broken pipes all around our city and the water waste related to it is huge – a scenario that definitely shouldn’t be occurring when we are so focused on decreasing water usage due to the drought – and if those systems failed us one day, Los Angeles would wake up to a very unpleasant morning. Imagine a day without water. You wouldn’t be able to brush your teeth, flush the toilet or take your usual morning shower. And that is just the residential use. Commercial use is a huge component of water consumption as well. Water keeps our economy growing – and we need to use it wisely!

At Falcon, we focus our work on preserving the most important natural resource, and that includes bringing awareness to the infrastructures related to water as well. That is why we are part of a nationwide educational effort called “Imagine a Day Without Water.” Dozens of other business leaders, engineers, contractors, water agencies, and community members are joining the effort, because not only do we have to use water wisely, but the underlying infrastructure of it is often forgotten. Water is essential, invaluable, and needs investment. Not only in technology to preserve it, but in what brings safe, reliable, and affordable water to customers – the underlying infrastructure.

Let’s bring the conversation to sight and talk about the importance of water for our livelihood! Join the hashtag #ImagineADayWithoutWater through October 8th, and share your thoughts.