Falcon Waterfree Technologies Joins Imagine a Day Without Water

National Effort to Raise Awareness and Educate Public about Challenges Facing Water Infrastructure and Water Resources, and Need for Investment

 Los Angeles, October 6th 2015 – Today Falcon announced its participation in the national advocacy and educational event, Imagine a Day Without Water. Across the country, organizations, elected officials, corporations, environmental advocates, and more are joining together to educate people about how water is essential, the challenges facing water and wastewater systems, and the need for investment.  To understand how essential water is to our livelihood, Falcon employees are taking the 4 Liters Challenge throughout the month of October, which requires one to consume no more than 4 liters in 24 hours.

Many people take water service for granted. Clean, safe, reliable, and affordable water comes out of the tap and flows down the drain without a second thought. But the massive infrastructure, much of it underground, which brings water to homes and businesses, takes it away, and treats it, is aging.

A water main breaks somewhere in the U.S. every two minutes. Most pipes have an average life expectancy of 50 years, but in many major cities, water pipes are more than 100 years old. Communities cannot afford to go a day without water if those systems reach their breaking points.

At Falcon, we focus our work on preserving the most important natural resource, and that includes bringing awareness to the infrastructures related to water as well.

“We are thrilled that Falcon is joining Imagine a Day Without Water. The truth is, of course, we can’t go a day without water. For homes, that would mean no water to take a shower, make coffee, clean, do laundry, or flush the toilet. For businesses from restaurants to manufacturing plants, water is essential to daily operations,” said Radhika Fox, Director of the Value of Water Coalition. “During Imagine a Day Without Water, we’re speaking with one voice across the nation about how water is essential, invaluable, and needs investment.”

From October 6-8, 2015, groups are hosting events, elected officials are issuing proclamations and resolutions, water advocates are spreading the message over social media, and everyone from schools to aquariums are joining in the effort. Everyone participating in Imagine a Day Without Water is coming together to educate the nation that water is essential and that we must invest in it for future generations.

More information about Falcon Waterfree Technologies can be found here:

More information about Imagine a Day Without Water can be found here:

More information about the 4 Liters Challenge can be found here:

About Falcon Waterfree Technologies

Founded in 2000, Los Angeles-based Falcon Waterfree Technologies is the sustainability and technology leader in the development of water conservation solutions for the commercial restroom.