Falcon Waterfree Technologies enlists PGA Tour Golfer Jason Gore to help spread water conservation message

Leading water conservation company to sponsor California native on PGA tour to raise awareness for water savings

LOS ANGELES – Feb. 3, 2015 – As a new and innovative way to spread its message about water conservation efforts, Falcon Waterfree Technologies is pleased to announce that it will sponsor PGA Tour Golfer Jason Gore on the 2015 PGA Tour. In support of the sponsorship, Jason will be posting on social media to raise awareness for Falcon and rebate programs that are available for golf courses to take the next step in water conservation, especially on the West Coast Swing of the tour. While golf courses have made significant improvements to their water efficiency on the fairways, they have overlooked one of the most wasteful uses of water: the restroom.

A California native and resident of Valencia, Jason knows all-to-well the effects of a multi-year drought can have on the state and that everyone has to do their part to help stop it. As part of the partnership between Jason and Falcon, he will be raising awareness for water conservation efforts on his Twitter page ( and in media interviews. Jason will also be wearing the Falcon logo on his polo sleeve during and after play.

“Golf courses get a bad reputation, sometimes deservedly so, when it comes to water usage and while they’ve come a long way in the last 10 years, there are still important steps for them to take to finish the job,” said Jason Gore. “Making the switch to waterfree urinals is a very small undertaking with unlimited savings potential.”

The biggest waste of fresh water is found in the place that we spend as little as time in as possible, the bathroom. By installing water-efficient or waterfree urinals, California golf courses can save up to 40,000 gallons of water per year/per urinal. If every one of the 1,100 golf courses in California installed just two waterfree urinals in their bathrooms, they could save a combined 88,000,000 gallons of water a year. With an immediate savings on water, clubhouses and restaurants will see a reduction in their water bill the very next month.  Some golf courses have already installed waterfree urinals; Riviera Country Club, Los Angeles Country Club, Hillcrest Country Club and Bel-Air Country Club have all installed Falcon Waterfree and are seeing immediate water savings.

“As a global company with California roots, we jumped at the chance to work with Jason to help raise awareness for our efforts,” said Falcon Waterfree CEO Simon Davis. “We are always looking at new, fun ways to reach important market segments and Jason will help to ensure we get our message out there. We look forward to a long relationship and we are convinced he will win on the course and we will win off the course.”

Many local water utilities across the state, including in Los Angeles & San Francisco, are offering rebate programs that can cover the entire purchase and installation of the waterless urinal. Thanks to a $20 million rebate program with Los Angeles Department of Water & Power, Los Angeles area golf courses can receive up to $500 for the purchase and installation of each fixture that covers the entire cost in most cases. There is no limit to how many rebates can be redeemed per location so a restaurant can receive all new fixtures for both men and women’s bathrooms at no cost. Installation can be done in as little as one hour so that bathrooms can be up and running as soon as possible.

Jason Gore was a successful junior player and went on to play college golf both the University of Arizona and Pepperdine University. He was a member of the 1997 NCAA Championship Pepperdine Waves golf team. He also won the Pac-10 individual championship during his freshman and sophomore years at the University of Arizona. Jason turned professional in 1997 after the US Amateur. Jason holds the record for most wins in Tour history and also won the 2005 84 Lumber Classic on the PGA Tour. Jason is now a PGA Tour veteran and in addition to his victories, Jason belongs to an elite group of players who have shot 59 in their careers.

For information on Falcon Waterfree Technologies, please visit