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Global Proof: What’s Great for the Environment can also be Great for Business

Nov. 05, 2009

Los Angeles, CA – The U.S. Department of Commerce announced that Falcon Waterfree Technologies, the leading global supplier of waterfree urinals, has received the President’s “E” Award for Export Growth. U.S. Commerce Secretary Gary Locke presented Falcon CEO James Krug and President Phillip Hermann with the award today in Washington, DC.

“Exporting U.S. manufactured goods and services plays an important role in rebuilding the American economy and creating jobs at home,” explained Secretary Locke, while congratulating Falcon. “With 95 percent of the world’s consumers living outside our borders, there is great potential to boost economic growth and to create new jobs in America through exporting.”

“Protection of water resources is a global issue, which is why as part of our trailblazing effort we’ve built an exceptionally effective worldwide distribution network with strategic trade partnerships,” Krug said. “Through our global network, we are quickly delivering water conservation technology around the world to protect one of our most precious resources: fresh water.”

The President’s “E” Award recognizes Falcon for consecutive years of significant export revenue growth plus a successful marketing strategy for export growth and entering new markets. Falcon conducts business on every continent, with offices and affiliates in over 45 nations.

The rapidly growing list of prestigious international facilities with Falcon Waterfree urinals includes the Taj Mahal, Nankai Railway System in Japan, Siemens in Beijing and Columbia, Dubai International Airport, the new China Pavilion at the World Expo, and McDonald’s throughout the Philippines. Falcon has also experienced significant domestic growth with installations at the world’s first LEED Platinum skyscraper at One Bryant Park in New York City, Hollywood Bowl, Century Plaza Towers in Century City, and many more.

The export growth of Falcon Waterfree goes hand-in-hand with environmental achievements, saving more than 16 billion gallons of fresh water and reducing water supply related energy and greenhouse gas emissions.

Less than one percent of the 54 million urinals in the world are waterfree, which presents enormous opportunity for waterfree urinal retrofits and water savings. Falcon estimates that water-flushing urinals waste approximately 2.2 trillion gallons of freshwater each year. Calculations based on Pacific Institute data show that the energy required to transport and treat this amount of water generates 19.4 million tons of CO2 greenhouse gas. The patented technology in Falcon Waterfree urinals require no water and eliminate energy associated greenhouse emissions.

About Falcon Waterfree Technologies
Falcon Waterfree Technologies is the most widely installed brand of waterfree urinal. The company, with international headquarters in Los Angeles, was formed to promote conservation of the Earth’s limited supply of fresh water and support sustainable resource management. Falcon Waterfree products are in use around the world in stadiums and arenas, schools and universities, airports and every type of commercial and institutional facility, and supported by offices in Barcelona, Beijing, Frankfurt, Grand Rapids, Istanbul, Manila, and Zurich.

About The President’s “E” Award
During World War II, more than 4,000 “E Pennants” were presented to war plants in recognition of production excellence. The famous flag with the big “E” emblazoned on it became a badge of patriotism in action. President Kennedy revived the World War II “E” symbol of excellence to honor and provide recognition to America’s exporters. Thus, the “E” Award Program was established by a Presidential Executive Order in 1961 to recognize persons, firms, or organizations which contribute significantly in the effort to increase United States exports

Falcon Waterfree Introduces A Revolutionary Urinal that Earns While It Saves

Sep. 15, 2009

Los Angeles, CA – The new F7000 waterfree urinal by Falcon Waterfree Technologies introduces a revolutionary splash-free bowl design that also provides a revenue generating advertising opportunity for facility operators. The new urinal has already received accolades from several European organizations for its contemporary design and environmental benefits. The low purchase and life cycle cost of the F7000 urinal makes it a smart choice for new construction and restroom upgrades.

The Falcon F7000 urinal includes a special area for messaging, which can be used to describe water savings and other environmental accomplishments of the facility, or employed as revenue-generating advertising space. Advertising on the F7000 urinal is easy to update, easy to clean, and eliminates the need to install advertising frames on restroom walls.

Another unique feature of the Falcon F7000 urinal is a patent-pending, splash-free bowl design. The Falcon Research and Development Center has discovered a highly effective shape for the interior of the bowl that ensures a dry experience for users. This is a revolutionary and Falcon-exclusive feature for urinal bowl design.

Like all Falcon Waterfree urinals, the hyper hygienic F7000 urinal helps protect and preserve the environment by conserving up to 40,000 gallons of fresh water per urinal, per year. The waterfree urinal operation also reduces carbon footprints by eliminating the energy-intensive transport and treatment of water that is otherwise required for water-flushing urinals. The F7000 urinal also qualifies facilities for Leadership in Energy and Environmental Design (LEED) and Green Globe points.

The introduction of the Falcon F7000 urinal continues a long history of industry-first innovations, which include pipe-in-pipe technology that guarantees downhill slope in drain connections, one-piece hanger brackets for fast and accurate installation, patented cartridges for tamper-resistant and odor-free operation, and cartridge indicators that clearly show when a cartridge has completed its lifecycle. To find a Falcon distributor near you, visit www.falconwaterfree.com or call 1-866-975-0174 (toll-free).

About Falcon Waterfree Technologies
Falcon Waterfree Technologies is the most widely installed brand of waterfree urinal. The company, with international headquarters in Los Angeles, was formed to promote conservation of the Earth’s limited supply of fresh water and support sustainable resource management. Falcon Waterfree products are in use around the world in stadiums and arenas, schools and universities, airports and every type of commercial and institutional facility, and supported by offices in Barcelona, Beijing, Frankfurt, Grand Rapids, Istanbul, Manila, and Zurich.

Falcon Waterfree Founder Marc Nathanson Wins Global Green Millennium Award

Jun. 02, 2009

Los Angeles, CA – Marc Nathanson, founder of Falcon Waterfree Technologies, has been recognized by Global Green USA with the 2009 Millennium Award for Green Building Environmental Leadership. This award praises the environmental and socio-economic accomplishments of Falcon Waterfree urinals, which are saving billions of gallons of precious water each year.

“It’s a privilege to recognize Marc for his groundbreaking role, which is advancing sustainability through the built environment by reducing water and energy use as well as the resulting greenhouse gas emissions.” said Matt Petersen, President and Chief Executive Officer of Global Green USA. “Marc’s initiative with Falcon Waterfree is helping not only to save tremendous amounts of water, but is part of creating and increasing the momentum of the whole green building movement.”

According to Marc Nathanson, “it was easy to make a decision to invest in a green technology that works, benefits society, and enables plumbers to have more jobs. In my opinion, conservation not only makes good business sense, but it is the only responsible way to guarantee a safe and secure water supply for our region, our state, our nation – now and in the future.”

The nearly 200,000 Falcon Waterfree urinals installed to date are estimated to save more than 6 billion gallons of fresh water each year, enough to fill the Rose Bowl Stadium to the rim 71 times. Waterfree urinals currently account for less than 1 percent of all urinals installed in the world, but the potential water savings from 10 percent could cover an area the size of Manhattan with water 46 feet deep.

Because the transport and treatment of water is an energy-intensive process, water conservation results in energy and greenhouse gas savings. According to Pacific Institute water-to-air model calculations, an estimated 63,000 tons of CO2 will be avoided this year alone with Falcon Waterfree urinals. Falcon Waterfree investor Jeff Skoll has also been recognized by Global Green USA with the Entertainment Industry Environmental Leadership Award.

Previous recipients of the Global Green USA Millennium Awards include Ted Turner, Leonardo DiCaprio, Van Jones, Lyn Lear, National Geographic, Mayor Gavin Newsom, Paul Hawken, David Orr, and many more. Global Green USA was founded in 1993 to serve as the American arm of President Mikhail Gorbachev’s Green Cross International.

About Marc Nathanson
Marc Nathanson is Chairman of Mapleton Investments, LLC and Mapleton Communications. In 1998, President Clinton appointed Mr. Nathanson to chair the Board for US International Broadcasting, which oversees Voice of America, Radio/TV Marti, Radio Free Asia, Radio Free Europe and Radio Liberty. He also serves on the Board of the UCLA Foundation, chairs the Center for the Digital Future at USC Annenberg School for Communication, and is vice chair of the National Democratic Institute for International Affairs. In addition, He is a member of the Council on Foreign Relations, the World Affairs Council, and the Pacific Council on International Policy.

About Falcon Waterfree Technologies
Falcon Waterfree Technologies is the most widely installed brand of waterfree urinal. The company, with international headquarters in Los Angeles, was formed to promote conservation of the Earth’s limited supply of fresh water and support sustainable resource management. Falcon Waterfree products are in use around the world in stadiums and arenas, schools and universities, airports and every type of commercial and institutional facility, and supported by offices in Barcelona, Beijing, Frankfurt, Grand Rapids, Istanbul, Manila, and Zurich. http://falconwaterfree.com/

Falcon Waterfree Named as One of Top 50 Water Companies

Apr. 22, 2009

Falcon Waterfree Technologies has been named as one of the global “Top 50 Water Companies” in an Earth Day announcement issued today by The Artemis Project™. This award distinguishes Falcon Waterfree as a leading company that is helping to build one of the great high-growth industries of the 21st Century, demonstrating strength, diversity, and advanced technology.

“We’re honored by this recognition because it reaffirms the stringent focus at Falcon Waterfree for protecting precious water resources while delivering superb value for our customer’s businesses,” said James Krug, Falcon Waterfree Chief Executive Officer. “Water efficiency is critical to running strong and successful businesses, from financial and sustainability perspectives.”

“The Artemis Project’s Top 50 Water Companies Competition winners have excelled in key strategic areas in the emerging advanced water technology sector,” said Laura Shenkar, Principal of The Artemis Project. “We are excited to spotlight these innovative companies for the first time on the world’s stage and congratulate them for their achievements in introducing the solutions that will reinvent the water landscape.”

The Falcon Waterfree system consists of a urinal with a patented cartridge system that provides superior hygiene, compared to water-flushing urinals, and odor-free operation while conserving up to 40,000 gallons or more of water per year, per urinal. Organizations including Staples Center in Los Angeles, Beijing International Airport, Hollywood Bowl, Dolphin Stadium in Florida, and Taj Mahal in India rely on Falcon Waterfree urinals as an efficient and economical alternative to flushing precious resources down the drain.

About Falcon Waterfree Technologies
Falcon Waterfree Technologies is the most widely installed brand of waterfree urinal. The company, with international headquarters in Los Angeles, was formed to promote conservation of the Earth’s limited supply of fresh water and support sustainable resource management. Falcon Waterfree products are in use around the world in stadiums and arenas, schools and universities, airports and every type of commercial and institutional facility, and supported by offices in Barcelona, Beijing, Frankfurt, Grand Rapids, Istanbul, Manila, and Zurich. http://falconwaterfree.com/

Falcon Waterfree Receives Top Award

Dec. 23, 2008

Los Angeles, CA – Falcon Waterfree Technologies, manufacturer of zero-water consumption urinals, has garnered a “2008 Top Product” award from Sustainable Facility magazine for the new F9000SS stainless steel urinal. The recognition is based upon popularity among facility managers who are seeking water conservation products with advanced product design, superior technology, positive impact on the environment, and reduced operating cost.

“Falcon Waterfree continues to lead the industry with innovative water conservation solutions and this Top Product recognition confirms our commitment and focus,” said James Krug, Falcon Waterfree Chief Executive Officer. “The F9000SS is based on the same technology that’s found in all our products in facilities like the Taj Mahal, Rose Bowl Stadium and Nokia Theater, but technical innovations and the unique design have drawn the attention of environmentally-minded facility managers and designers.”

The new Falcon Waterfree stainless steel urinal was the most-requested product during 2007-2008 by 29,400 subscribers of Sustainable Facility magazine. The publication’s readers are primarily property managers, architects, and interior designers for commercial and institutional facilities in the United States.

The F-9000SS is a high-performance waterfree urinal that offers a unique combination of durability and contemporary design. The stainless steel bowl provides unsurpassed performance in the most demanding installations. Like its vitreous china Falcon counterparts, the F-9000SS urinal includes a patented cartridge with biodegradable sealant, which acts as a barrier to provide odor-free operation. With no flushing mechanism, the F-9000SS eliminates valve maintenance too, a cost-saving advantage over flush style urinals.

About Falcon Waterfree Technologies
Falcon Waterfree Technologies is the most popular and widely installed brand of waterfree urinal. The company, with headquarters in Los Angeles, was formed to promote conservation of the Earth’s limited supply of fresh water and support sustainable resource management and has offices in Barcelona, Beijing, Frankfurt, Grand Rapids, Istanbul, Manila, and Zurich. Falcon products are in use around the world, in stadiums and arenas, schools and universities, airports and every type of commercial and institutional facility. More information on Falcon products can be obtained by calling 866-275-3718 (toll free) or email info@falconwaterfree.com.

Falcon Waterfree to Surpass 15 Billion Gallon Water Savings

Nov. 18, 2008

GRAND RAPIDS, Mich. – As Falcon Waterfree enters the fourth quarter of 2008 with record sales of waterfree urinals, the resulting water savings will surpass 15 billion gallons or 56.6 billion liters. This represents the accumulative water savings resulting from the total number of Falcon Waterfree urinals that have gone into service to date around the world. The amount of water saved would fill 23,148 Olympic swimming pools, which if placed end-to-end would stretch 719 miles.

According to James Krug, Chief Operating Officer for Falcon Waterfree, “as world population increases, it becomes increasingly difficult to meet demand for fresh water. The easiest way to provide relief is by eliminating needless waste, which is exactly what waterfree urinals do.” Krug continues, “Replacing water-flushed urinals with waterfree has always been a smart decision, but it’s becoming smarter as water becomes more scarce and costly.

Falcon Waterfree urinals have been gaining in popularity for facilities like Staples Arena, Hollywood Bowl and the Taj Mahal due to their ability to reduce water consumption by 100 percent while improving restroom hygiene and reducing operating costs. The patented technology within Falcon Waterfree urinals provides odor-free operation while eliminating needless waste of fresh water.

Greener restrooms lead to bluer skies
Another result of the record number of waterfree urinals in use is a reduction of 270 million pounds of CO2 emissions, based on calculations made with the Pacific Institute water-to-air model. With less than one percent of an estimated 55 million flush urinals having been upgraded to waterfree to date, significant potential remains for further savings of water, energy, and greenhouse gas emissions.

About Falcon Waterfree Technologies
Falcon Waterfree Technologies is the most popular and widely installed brand of waterfree urinal. The company was formed to promote conservation of the Earth’s limited supply of fresh water and support sustainable resource management. Falcon products are in use around the world, in stadiums and arenas, schools and universities, airports and every type of commercial and institutional facility. For more information, visit www.falconwaterfree.com.

Railway Company Introduces Waterfree Urinals

Aug. 13, 2008

Grand Rapids, Mich. – Nankai Electric Railway Co., based in Osaka Prefecture of Japan, has replaced conventional urinals at 18 stations with Falcon Waterfree urinals. The waterfree urinals were developed and manufactured by Falcon Waterfree Technologies, with headquarters in Los Angeles and Grand Rapids, MI. This is the first large-scale installation of waterfree urinals in Japan.

To make a contribution to conserving the environment, Nankai promoted installation of the waterfree urinals, which can reduce carbon dioxide emissions as well as water consumption. The company estimates that they can reduce CO2 emissions by 12.7 tons and water usage by 22,000 tons annually; the latter is equivalent to the amount of household water used per day by 70,000 people in Japan.

Falcon Waterfree Technologies was established in 2000 and has been growing rapidly since then. It is also known for having Al Gore, former Vice President of the United States and Nobel Laureate, on its advisory board. The Falcon Waterfree urinal consists of a porcelain fixture and a cartridge that contains a unique sealant liquid. Because the liquid is lighter than urine, the urine passes through the liquid and flows out to a drainpipe.

The sealant liquid in the head of the cartridge prevents odor from escaping the drain. As the urinal is water free, the urine is not likely to react with calcium ions in water to create lime scale, which is also a source of unpleasant odor. Another benefit is the significant reduction of operational costs because there is no water/sewage cost and drainage pipes do not need to be cleaned to remove lime scale. Nankai plans to increase the number of stations with the waterfree urinals.

About Falcon Waterfree Technologies
Falcon Waterfree Technologies is the most popular and widely installed brand of waterfree urinal. The company was formed to promote conservation of the Earth’s limited supply of fresh water and support sustainable resource management. Falcon products are in use around the world, in stadiums and arenas, schools and universities, airports and every type of commercial and institutional facility. For more information, visit www.falconwaterfree.com.

Gold Medals and Green Restrooms at Beijing Olympics

Aug. 13, 2008

Los Angeles, CA – While athletes shoot for gold, the Beijing Olympics shoots for green with waterfree urinals. The waterfree urinals from Falcon Waterfree Technologies have been installed at several Olympic venues to serve as the urinal of champions.

Falcon Waterfree urinals used by the general public, staff, and athletes at the National Stadium (also know as the Bird’s Nest), National Swimming Center (the Water Cube), Olympic Torch Relay Route, Olympic Triathlon Track, Olympic Security Control Center, Olympic Water Sports Fields and Stadiums, and the BMX Contest Field.

The urinals, manufactured and sold by Falcon Waterfree, use a patented cartridge technology to provide waterfree, odor-free, and trouble-free operation. Because the urinals are not attached to a water supply, they are impossible to become a source of plumbing emergencies. Restrooms are also cleaner as a result of the waterfree urinals because they have five times fewer bacteria that water flushed urinals and no flush plumes, which normally spread bacteria laden moisture around restrooms.

Water conservation at the Beijing Olympics has been a key requirement not only to showcase modern and sustainable technology, but to also help the city of 18 million people accommodate the additional needs of Olympic visitors and athletes.

Based on average water savings of 40,000 gallons (151,000 liters) per urinal, per year, the 165 waterfree urinals will save 6.6 million gallons (25 million liters) per year, enough to fill more than 1,400 tank trucks.

About Falcon Waterfree Technologies
Falcon Waterfree Technologies is the most popular and widely installed brand of waterfree urinal. The company was formed to promote conservation of the Earth’s limited supply of fresh water and support sustainable resource management. Falcon products are in use around the world, in stadiums and arenas, schools and universities, airports and every type of commercial and institutional facility. For more information, visit www.falconwaterfree.com.