Sep. 15, 2009

Los Angeles, CA – The new F7000 waterfree urinal by Falcon Waterfree Technologies introduces a revolutionary splash-free bowl design that also provides a revenue generating advertising opportunity for facility operators. The new urinal has already received accolades from several European organizations for its contemporary design and environmental benefits. The low purchase and life cycle cost of the F7000 urinal makes it a smart choice for new construction and restroom upgrades.

The Falcon F7000 urinal includes a special area for messaging, which can be used to describe water savings and other environmental accomplishments of the facility, or employed as revenue-generating advertising space. Advertising on the F7000 urinal is easy to update, easy to clean, and eliminates the need to install advertising frames on restroom walls.

Another unique feature of the Falcon F7000 urinal is a patent-pending, splash-free bowl design. The Falcon Research and Development Center has discovered a highly effective shape for the interior of the bowl that ensures a dry experience for users. This is a revolutionary and Falcon-exclusive feature for urinal bowl design.

Like all Falcon Waterfree urinals, the hyper hygienic F7000 urinal helps protect and preserve the environment by conserving up to 40,000 gallons of fresh water per urinal, per year. The waterfree urinal operation also reduces carbon footprints by eliminating the energy-intensive transport and treatment of water that is otherwise required for water-flushing urinals. The F7000 urinal also qualifies facilities for Leadership in Energy and Environmental Design (LEED) and Green Globe points.

The introduction of the Falcon F7000 urinal continues a long history of industry-first innovations, which include pipe-in-pipe technology that guarantees downhill slope in drain connections, one-piece hanger brackets for fast and accurate installation, patented cartridges for tamper-resistant and odor-free operation, and cartridge indicators that clearly show when a cartridge has completed its lifecycle. To find a Falcon distributor near you, visit www.falconwaterfree.com or call 1-866-975-0174 (toll-free).

About Falcon Waterfree Technologies
Falcon Waterfree Technologies is the most widely installed brand of waterfree urinal. The company, with international headquarters in Los Angeles, was formed to promote conservation of the Earth’s limited supply of fresh water and support sustainable resource management. Falcon Waterfree products are in use around the world in stadiums and arenas, schools and universities, airports and every type of commercial and institutional facility, and supported by offices in Barcelona, Beijing, Frankfurt, Grand Rapids, Istanbul, Manila, and Zurich.

Jun. 02, 2009

Los Angeles, CA – Marc Nathanson, founder of Falcon Waterfree Technologies, has been recognized by Global Green USA with the 2009 Millennium Award for Green Building Environmental Leadership. This award praises the environmental and socio-economic accomplishments of Falcon Waterfree urinals, which are saving billions of gallons of precious water each year.

“It’s a privilege to recognize Marc for his groundbreaking role, which is advancing sustainability through the built environment by reducing water and energy use as well as the resulting greenhouse gas emissions.” said Matt Petersen, President and Chief Executive Officer of Global Green USA. “Marc’s initiative with Falcon Waterfree is helping not only to save tremendous amounts of water, but is part of creating and increasing the momentum of the whole green building movement.”

According to Marc Nathanson, “it was easy to make a decision to invest in a green technology that works, benefits society, and enables plumbers to have more jobs. In my opinion, conservation not only makes good business sense, but it is the only responsible way to guarantee a safe and secure water supply for our region, our state, our nation – now and in the future.”

The nearly 200,000 Falcon Waterfree urinals installed to date are estimated to save more than 6 billion gallons of fresh water each year, enough to fill the Rose Bowl Stadium to the rim 71 times. Waterfree urinals currently account for less than 1 percent of all urinals installed in the world, but the potential water savings from 10 percent could cover an area the size of Manhattan with water 46 feet deep.

Because the transport and treatment of water is an energy-intensive process, water conservation results in energy and greenhouse gas savings. According to Pacific Institute water-to-air model calculations, an estimated 63,000 tons of CO2 will be avoided this year alone with Falcon Waterfree urinals. Falcon Waterfree investor Jeff Skoll has also been recognized by Global Green USA with the Entertainment Industry Environmental Leadership Award.

Previous recipients of the Global Green USA Millennium Awards include Ted Turner, Leonardo DiCaprio, Van Jones, Lyn Lear, National Geographic, Mayor Gavin Newsom, Paul Hawken, David Orr, and many more. Global Green USA was founded in 1993 to serve as the American arm of President Mikhail Gorbachev’s Green Cross International.

About Marc Nathanson
Marc Nathanson is Chairman of Mapleton Investments, LLC and Mapleton Communications. In 1998, President Clinton appointed Mr. Nathanson to chair the Board for US International Broadcasting, which oversees Voice of America, Radio/TV Marti, Radio Free Asia, Radio Free Europe and Radio Liberty. He also serves on the Board of the UCLA Foundation, chairs the Center for the Digital Future at USC Annenberg School for Communication, and is vice chair of the National Democratic Institute for International Affairs. In addition, He is a member of the Council on Foreign Relations, the World Affairs Council, and the Pacific Council on International Policy.

About Falcon Waterfree Technologies
Falcon Waterfree Technologies is the most widely installed brand of waterfree urinal. The company, with international headquarters in Los Angeles, was formed to promote conservation of the Earth’s limited supply of fresh water and support sustainable resource management. Falcon Waterfree products are in use around the world in stadiums and arenas, schools and universities, airports and every type of commercial and institutional facility, and supported by offices in Barcelona, Beijing, Frankfurt, Grand Rapids, Istanbul, Manila, and Zurich. http://falconwaterfree.com/

Apr. 22, 2009

Falcon Waterfree Technologies has been named as one of the global “Top 50 Water Companies” in an Earth Day announcement issued today by The Artemis Project™. This award distinguishes Falcon Waterfree as a leading company that is helping to build one of the great high-growth industries of the 21st Century, demonstrating strength, diversity, and advanced technology.

“We’re honored by this recognition because it reaffirms the stringent focus at Falcon Waterfree for protecting precious water resources while delivering superb value for our customer’s businesses,” said James Krug, Falcon Waterfree Chief Executive Officer. “Water efficiency is critical to running strong and successful businesses, from financial and sustainability perspectives.”

“The Artemis Project’s Top 50 Water Companies Competition winners have excelled in key strategic areas in the emerging advanced water technology sector,” said Laura Shenkar, Principal of The Artemis Project. “We are excited to spotlight these innovative companies for the first time on the world’s stage and congratulate them for their achievements in introducing the solutions that will reinvent the water landscape.”

The Falcon Waterfree system consists of a urinal with a patented cartridge system that provides superior hygiene, compared to water-flushing urinals, and odor-free operation while conserving up to 40,000 gallons or more of water per year, per urinal. Organizations including Staples Center in Los Angeles, Beijing International Airport, Hollywood Bowl, Dolphin Stadium in Florida, and Taj Mahal in India rely on Falcon Waterfree urinals as an efficient and economical alternative to flushing precious resources down the drain.

About Falcon Waterfree Technologies
Falcon Waterfree Technologies is the most widely installed brand of waterfree urinal. The company, with international headquarters in Los Angeles, was formed to promote conservation of the Earth’s limited supply of fresh water and support sustainable resource management. Falcon Waterfree products are in use around the world in stadiums and arenas, schools and universities, airports and every type of commercial and institutional facility, and supported by offices in Barcelona, Beijing, Frankfurt, Grand Rapids, Istanbul, Manila, and Zurich. http://falconwaterfree.com/

Dec. 23, 2008

Los Angeles, CA – Falcon Waterfree Technologies, manufacturer of zero-water consumption urinals, has garnered a “2008 Top Product” award from Sustainable Facility magazine for the new F9000SS stainless steel urinal. The recognition is based upon popularity among facility managers who are seeking water conservation products with advanced product design, superior technology, positive impact on the environment, and reduced operating cost.

“Falcon Waterfree continues to lead the industry with innovative water conservation solutions and this Top Product recognition confirms our commitment and focus,” said James Krug, Falcon Waterfree Chief Executive Officer. “The F9000SS is based on the same technology that’s found in all our products in facilities like the Taj Mahal, Rose Bowl Stadium and Nokia Theater, but technical innovations and the unique design have drawn the attention of environmentally-minded facility managers and designers.”

The new Falcon Waterfree stainless steel urinal was the most-requested product during 2007-2008 by 29,400 subscribers of Sustainable Facility magazine. The publication’s readers are primarily property managers, architects, and interior designers for commercial and institutional facilities in the United States.

The F-9000SS is a high-performance waterfree urinal that offers a unique combination of durability and contemporary design. The stainless steel bowl provides unsurpassed performance in the most demanding installations. Like its vitreous china Falcon counterparts, the F-9000SS urinal includes a patented cartridge with biodegradable sealant, which acts as a barrier to provide odor-free operation. With no flushing mechanism, the F-9000SS eliminates valve maintenance too, a cost-saving advantage over flush style urinals.

About Falcon Waterfree Technologies
Falcon Waterfree Technologies is the most popular and widely installed brand of waterfree urinal. The company, with headquarters in Los Angeles, was formed to promote conservation of the Earth’s limited supply of fresh water and support sustainable resource management and has offices in Barcelona, Beijing, Frankfurt, Grand Rapids, Istanbul, Manila, and Zurich. Falcon products are in use around the world, in stadiums and arenas, schools and universities, airports and every type of commercial and institutional facility. More information on Falcon products can be obtained by calling 866-275-3718 (toll free) or email info@falconwaterfree.com.

Nov. 18, 2008

GRAND RAPIDS, Mich. – As Falcon Waterfree enters the fourth quarter of 2008 with record sales of waterfree urinals, the resulting water savings will surpass 15 billion gallons or 56.6 billion liters. This represents the accumulative water savings resulting from the total number of Falcon Waterfree urinals that have gone into service to date around the world. The amount of water saved would fill 23,148 Olympic swimming pools, which if placed end-to-end would stretch 719 miles.

According to James Krug, Chief Operating Officer for Falcon Waterfree, “as world population increases, it becomes increasingly difficult to meet demand for fresh water. The easiest way to provide relief is by eliminating needless waste, which is exactly what waterfree urinals do.” Krug continues, “Replacing water-flushed urinals with waterfree has always been a smart decision, but it’s becoming smarter as water becomes more scarce and costly.

Falcon Waterfree urinals have been gaining in popularity for facilities like Staples Arena, Hollywood Bowl and the Taj Mahal due to their ability to reduce water consumption by 100 percent while improving restroom hygiene and reducing operating costs. The patented technology within Falcon Waterfree urinals provides odor-free operation while eliminating needless waste of fresh water.

Greener restrooms lead to bluer skies
Another result of the record number of waterfree urinals in use is a reduction of 270 million pounds of CO2 emissions, based on calculations made with the Pacific Institute water-to-air model. With less than one percent of an estimated 55 million flush urinals having been upgraded to waterfree to date, significant potential remains for further savings of water, energy, and greenhouse gas emissions.

About Falcon Waterfree Technologies
Falcon Waterfree Technologies is the most popular and widely installed brand of waterfree urinal. The company was formed to promote conservation of the Earth’s limited supply of fresh water and support sustainable resource management. Falcon products are in use around the world, in stadiums and arenas, schools and universities, airports and every type of commercial and institutional facility. For more information, visit www.falconwaterfree.com.