Another year has come to an end. Another holiday season to be thankful for, and so much to be proud about. Before I start a mushy post on how appreciative we at Falcon are for having so many amazing readers and followers, I’m going to pause and go back to a very important topic. I don’t want to recap what our company has done last year, but WHY we did it in the first place.

A few months ago, I came across a TED talk by Simon Sinek, author of the book Start with the Why. During his time on stage, Sinek repeats the same sentence over and over again: “people don’t buy what you do, they buy why you do it.” Falcon is continually evolving to meet our customer needs in a method that is Best for the World- that drives our technology strategies and why we do what we do.  More importantly though is our team which has inspired me to go through why it is that we come to work every day and take the time to write this blog for you to read.

Hidden behind the seemingly mundane plumbing industry, there are people- our people- with great and unique personalities, interests and joys. People who work because they are passionate, because they live in a world and work in a company that does more than just develop a product. People at Falcon share a need to give back to the community which we live in and we want to work for a company that has a purpose that uses company products and profits for something good. To make the world a better place to, not only do business in, but to live in. To breathe in. Bathe in. And of course to pee in. We want our company to embody positive change and we are so proud we get the chance to work towards that every day.

This blog is always evolving, as is our company. Change comes often and to do better we are focused on making decisions based on WHY we do what we do. This year we hope to put more faces to our blog posts, so you get the chance to know the great people behind our brand. As the main contributor, I hope you have enjoyed the content thus far and will even more in the future.

Cheers to a great 2016!