Waterless Urinal Leader Partners With LifeChange to Promote Water Crisis

Jul. 24, 2012

LOS ANGELES, July 24, 2012 – Falcon Waterfree Technologies has partnered with LifeCHANGE Leadership Programs (co-created by Days of our Lives actress, Arianne Zucker) and the nonprofit, The Thirst Project, to sponsor an episodic internet broadcast that brings awareness to the clean water crisis. As a part of the project that was filmed in Africa, Falcon recently installed the first series of waterfree urinals in a business facility in Johannesburg which is anticipated to save up to 80,000 gallons of water a year.
“Waterless urinals are perfect for our project because they save the most important resource that many South Africans lack – water. We’re excited to partner with Falcon to bring a positive change to a community where these urinals can make a real difference in their lives,” said Zucker of LifeCHANGE.
In June, LifeCHANGE travelled to South Africa where it worked in collaboration with Africa Rising, an organization founded by Ndaba Mandela and Kweku Mandela Amuah, the grandsons of Nobel Peace Prize Winner Nelson Mandela, to enroll two young adults from the US and two young adults from South Africa in their leadership program. The participants travelled to Swaziland, where The Thirst Project is based, to learn more about the problem of access to clean water, how it affects the population and how the charity is addressing the issue.
Falcon already distributes its waterless urinals in Africa through The Good Earth, a local distributor, and their participation helps bring attention to the issue of clean water access in the most impoverished parts of South Africa.
“It was a natural fit for us – our products save water and these are communities where water is precious. It’s a great cause for which we as a company feel very strongly,” said Marc Nathanson, Falcon’s Chairman and Chief Executive Officer.
The show is scheduled to be streamed on its website:

About Falcon Waterfree Technologies
Founded in 2000, Los Angeles-based Falcon Waterfree Technologies is a market leader in the waterfree urinals market. Falcon Waterfree has manufacturing facilities in 7 countries and offices and affiliates in more than 50 nations. Falcon Waterfree products are in use around the world in stadiums and arenas, schools and universities, airports and every type of commercial and institutional facility. Falcon is privately owned by Mapleton Investments and Capricorn Investment Group.
About LifeCHANGE
LifeCHANGE Leadership Programs give young adults the opportunity to challenge themselves and each other to the highest possible degree in order to realize their strength as leaders and forces for positive change in their world. The LifeCHANGE team consists of Arianne Zucker, Creator and Co-Founder, Todd Zucker, Creator and Co-Founder, Jason Cook, Director and Executive Producer of LifeCHANGE Productions, and Steve Fenske, Executive Director for the LifeCHANGE Leadership Programs. For more information on LifeCHANGE, please visit:
About Africa Rising
Africa Rising was founded in 2009 as a vehicle to create a new legacy and understanding of Africa as a continent by showcasing its potential and growth. Africa Rising is a conduit for the New African Generation that is committed to promoting Africa through a series of campaigns and programs that address the continent’s socio-economic challenges. For more information about Africa Rising, please visit:

About The Thirst Project
The Thirst Project is a movement of high school and college students raising awareness of and bringing solutions to the global water crisis. The Los Angeles-based non-profit builds freshwater wells in developing nations and impoverished communities to provide people with safe, clean water. For more information about The Thirst Project, please visit: