Today we are having our regular off-site meeting at the Annenberg Beach House in Santa Monica.
We will have our regular Friday post, so don’t forget to check back then!
The underlying premise is simple: water is life. It is a necessity that flows through every part of our day, every day of our life. We depend on water for everything from basic survival to generating the energy that lights our homes and fuels our businesses. Therefore it is very important that we take water conservation seriously and start to innovate new ways to make what limited resources we have last.
In Water, Marq de Villiers tours the world to examine the state of its most vital resource. What he finds is not encouraging. From Africa to Asia and Australia, from Europe to the Middle East and the Americas, too many people depend on too little — and increasingly limited — water. Despite engineering schemes constructed to water deserts and to store and deliver water where it would otherwise not be available, demand for water will almost surely continue to outstrip supply unless we dramatically alter our behavior.
In addition to the problems of supply and demand, the book describes the ecological damage incurred by the use and abuse of water sources. Through pollution, diversion, and degradation, industrialization of the world has taken a heavy toll on water quality.
The author creates his narrative based of childhood memories. Growing up in an arid and rural South Africa, de Villiers is aggressive with the value of clean, uncompromised water. The book brings both ecological and historical knowledge alongside his frank criticism of how the world’s water resources has and continue to be managed. He states that, “Humans consume water, discard it, poison it, waste it, and restlessly change the hydrological cycles, indifferent to the consequences: too many people, too little water, water in the wrong places and in the wrong amount. The human population is burgeoning, but water demand is increasing twice as fast.”
Thanks to de Marq de Villiers’s humane tone and unique curiosity, Water ends on a positive note. There is much to be learned here and even though it takes a long time to change a mindset, with education and awareness we go from just talking about it
Have you ever heard of a Twitter Party? It’s a way to create online conversation, bringing people together for a cause. We will be co-hosting a Twitter Party with DigDeep today from 11 am to 12 pm PST in honor of World Water Day.
World Water Day (WWD) is an annual celebration of our most important resource, and a time to reflect on the water-related challenges we still face in our communities all over the world. The problems may change according to the region, however it all boils down to our relationship with water. This year, WWD falls on a Sunday, so we decided to host this event on Friday. This year’s theme is “Water and Sustainable Development.” Water is central to health, nature, urbanization, industry, energy, food, and equality. Since we need all these things, the discussion falls on how we can maintain a sustainable practice.
Let’s get down to the rules, shall we?
The party will begin with a brief introduction and then the host (@DigDeepH2O) will be posing ten questions to followers (one every six minutes.) Each of the questions will touch on water’s link to health, nature, urbanization, industry, energy, food, and equality – as mentioned above. We will then be answering the questions as they come under the #WWDHang.
We hope this Twitter Party will create a unique way to interact with our friends and followers in a conversation that is close to our heart. This party is for World Water Day, but we can’t do it without you. Follow us on Twitter (@shuttheflushup) and tag your friends (#WWDHang). Spread the word and join the fun! Together we can do this.
Today is Friday the 13th. Even though, it is considered an unlucky day in Western superstition, it’s been a good one for us! ISH is almost over and we couldn’t be more excited with all the happenings in Frankfurt. After longs days and a ton of hard work from all our team, it’s safe to say it was a success.
That said, we wanted to wrap it up with a before and after. Or more like a 3D vs. real deal. Either way, here is how our booth design came together.
Hope you all have a great weekend!
This is one special Monday for us. We are in Frankfurt and ready to start an exciting week at ISH. Since its is all that has been on our minds and all the work we have been doing in the past few months, we wanted to recap the products we have brought with us! (click on the links below to read all full blog posts regarding each product.)
The Velocity Cartridge / The Mechanical Cartridge / The Hybrid
Don’t forget to follow us on our social media pages for live updates from Germany. Also join the fun with the hashtag #JoinTheRevolution.
INSTAGRAM / TWITTER / FACEBOOK
F R I D A Y is here once again and we are taking it back a few years. For almost 15 years we have taken the lead in helping to establish a sustainability mindset within the plumbing and restroom fixture industry – and with that comes necessary changes. Even though the core of our company continues the same, we have grown and so has our brand identity.
We put together an evolution of our logo. From our very first one that debuted our company into the market down to the design we currently embrace as the face of Falcon!
Hope you have a great weekend and come back Monday for a countdown to the ISH tradeshow. We can’t wait.
http://www.youtube.com/watch?v=YtGauLx9dds
We are excited to share with you are new maintenance video! When we first started drafting ideas for our new look, we had one simple idea in mind: simplifying the waterfree urinal experience. Not only for the end user but for the folks that service it. This video is a great example, and after a few months working on the project, we are finally ready to debut it to all of you.
If you wish to see all our other videos, go to our YouTube page here.
Built on his article published in the New Yorker, David Owen’s Green Metropolis is sure to cause some commotion in the sustainable world. Based on the argument that cities are inherently more sustainable than suburban and rural areas, Owen develops his case and argues how New York City is actually the greenest, most environmentally responsible community in America. His book mounts a passionate, fact-studded case for “the environmental advantages of Manhattan-style urban density.”
There has been a lot of criticism whether this is just another book on “Why living in New York City is awesome”, however it’s worth to take a step back and put some thought into Owen’s case.
The premise is that cities with a high population density are better for the environment than suburbs. Even though the city generates more greenhouse gases, uses more energy, and produces more solid waste than any other region of comparable size, individually, New Yorkers pollute, drive, consume and throw away far less than other Americans. This is based on “the tightly circumscribed space in which they live creates efficiencies and reduces the possibilities for reckless consumption” and the number of cars on the road. Less drivers equals more damaging fossil fuels and reason to spread out destroying open space.
While all this may draw many to criticism, it is worth discussing a different point of view when it comes to thinking our impact on the planet. Sustainability has no final destination, as there is always room for improvement. It is more than just switching to hybrid cars, recycling and creating HOV and bicycle lanes. It’s an ever-changing, ever-growing challenge that our generation faces on a daily basis. “We all tend to think of ourselves as the last unsinning inhabitants of whatever place we live in. We don’t usually recognize ourselves as participants in its destruction.” How can we change this? That is our question.