Search
×

#DROUGHTDAY TWITTER PARTY

 

We are co-hosting a Twitter Party with DIG DEEP this Wednesday at 11 am PST. This one hour online engagement will  be focused on celebrating the United Nations’ World Day to Combat Desertification and Drought, and will give us an opportunity to connect and discuss the urgent need to protect water and fight the drought! The Twitter Party presents a unique opportunity to create a conversation surrounding the drought and how it affects the lives of people here in California and worldwide, on a daily basis.

If you care about the future, you care about the drought! So join us, DIG DEEP and other twitter friends on June 17th by using the #DroughtDay. Visit DIG DEEP’s twitter account and join the fun!

Tweet you later.

 

MANAGING DROUGHTS: HOW IT HAS AFFECTED ECOSYSTEMS

 

California has weathered many droughts, including four in the past four decades. These ranged from a short, severe drought from 1976-77 to a prolonged six year one in 1987-92. The latest drought began in 2012 has been proclaimed by having the driest three-year stretch in over 120 years of recordkeeping in California history. This current drought has been more widespread than most, covering the entire state.

We have mentioned here before that droughts test California’s water management, exposing their weaknesses and teaching us how to improve the state’s ability to deal with water scarcity. We need to learn how the weather patterns change landscapes, animal species, and human culture. Learn from the latest drought and begin to prepare for the next one. Today we will be pointing out how the latest drought has hit ecosystems harder than ever.

Rivers throughout the state has experienced record low flow of water. This affects the conditions in which native fishes live in, compromising not only the species but key habitats for migratory bird feeding. With little advance planning for managing fish and wildlife during severe droughts, regulators have been forced to make hasty decisions. Without knowledge and almost no scientific review, it’s hard to know the long-term effects of these choices.

 

 

WHAT WE’RE READING: GLOBAL THIRST

 

On a crowded shelf of books on water, one name stands out – John R. Wennersten. In his new book, “Global Thirst” (SchifferBooks), this seasoned scholar of environmental history has turned his eye from local issues of the Chesapeake Bay and Anacostia River to water across the globe and throughout the centuries.

Global Thirst offers a critical perspective on water, its uses, and access, as a major global issue in the 21st century. John R. Wennersten turns an unflinching eye on todays global water problems, critically analyzing pollution, drought, dying rivers, and the privatization of water utilities. He also offers commentary on what kinds of sustainable water options we should be pursuing in the near future. The author also touches on some of the less conventional aspects of the history of water. For example, Wennersten provides an extensive discussion of water’s role in culture, spirituality and religion, mythology and human speculation of the origins of life. Water not only provides a mean of survival, but it is also ingrained our culture. “Rivers appear frequently in the world’s sacred traditions as symbols of divine influence and life’s interdependence. They evoke an image of spiritual-intellectual energies cascading through the manifold planes of cosmic and intellectual life.”

Wennersten is a bit more historical than most water writers that we have read, and a bit less concerned with policy recommendations, however this comes as a breath of fresh air. When our focus is primarily on consuming water as a way of survival, we forget how much it affects other aspects of our life. Humans have always used water as a part of religion, entertainment and relaxation, and this continues to be an important aspect in our culture. We shouldn’t shy away from this or hope water supplies will be enough for the rituals to continue. On the contrary, “hope is not a strategy,” but solutions that require planning and work is what we need to focus on. “Carelessness and failure to plan have been the biggest enemies in the face of natural weather events.  Our water catastrophe (the complete global scarcity of water) will not be a product of Mother Nature – it will be human-made.”

 

SOCIAL MEDIA WEEK LA

 

Los Angeles is facing the worst drought in history, and we will be discussing the matter with fellow colleagues at Social Media Week LA at the Bergamot Station Arts Center. The  “California Sustainability: how one of the worst droughts in history is changing consumer behavior” panel will take place on Wednesday, June 10th. There we will be disusing how limited access to water is effecting the way we eat, the way we dress, the way we travel, and the way we work.

We are over the moon about participating in this event and to be able to talk about about how important water is to us. Alongside our Marketing Director, Andrea Chase panelists Alex Delyle, Associate Creative Director at Save the Drop; Marci Frumkin, Executive Marketing Coordinator at Whole Foods; and Tiffani Williams, Senior Director of Supply Chain and Innovation at Alternative Apparel, will all be addressing two main questions. How does your business use water / how does your business plan around water? And how are you communicating that work to consumers?

Join us and the other panelists, to discover how companies and individuals are responding to the water crisis, and what social tools we can leverage to become better, more conscious consumers.

Sustainability is no longer an option; it’s Angelenos’ new way of life!

Hope to see you there.

Los Angeles Daily News Features Falcon

Los Angeles Daily News Features Falcon plea for businesses and cities, in addition to individual residents, must take steps to help save their water during the unprecedented 4 year drought. Read the full article here.

CALIFORNIA CONSUMES

California is having one of the driest years on record, causing some of the worst drought conditions in recorded history. It’s so dry in California that in Jan. 2014, Governor Edmund G. Brown Jr. proclaimed a State of Emergency, and directed state officials to take necessary actions to prepare for and respond to drought conditions. In order to reduce water usage state-wide, The California Energy Commission prioritized water efficiency measures for faucets, toilets, and urinals to implement the Governor’s vision for all Californians to conserve water in every way possible.

California consumes about 443 billion gallons of water a year for flushing toilets and urinals, and running faucets. Reducing water consumption by establishing minimum efficiency standards for these appliances is a key component of California’s overall water and energy use strategies. Reducing water consumption is a key component of California’s overall water and energy use strategies.

How much water and energy can be saved?
The update to the standards for toilets, urinals, and faucets would save about 10.3 billion gallons of water, 30.6 million therms (Mtherm) of natural gas, and 218 gigawatt hours (GWh) a year when the standards are first in effect. By 2039 after the existing stock of water appliances are replaced, the savings increases to an estimated 105 billion gallons of water, 278 Mtherm of natural gas, and 2,100 GWh of electricity a year. This is a savings of more than three times the annual amount of water used by the City of San Francisco. In addition, the standards would reduce greenhouse gas emissions by 2 million tons of carbon dioxide annually.

SPOTLIGHT- The Northern Rift Innovation Games: WATER

Welcome back! It is time for our Spotlight series. Today we will be featuring a Los Angeles based online idea building platform, Northern Rift. We had the pleasure of interviewing Robert DePinto, the founder of Northern Rift and got to ask a few things surrounding their new Innovation Game: WATER.

Without further ado, let’s go right to the interview.

 

Tell us a little bit more about Northern Rift and how the Innovation Games started.

Northern Rift is an online idea building platform where people share their “hunches” & ideas and the community contributes to rapidly move those ideas forward to a better yes, or faster no.

We all have ideas – the problem is, we rarely know what to do with them. Sometimes we don’t even share them, and we think that is a waste of human creativity, and great ideas may never see the light of day because of it. Our mission is to unlock the hidden potential in every hunch & idea.

The Innovation Games started because “innovations” have to win a battle between competing ideas. That “battle of ideas” has rules, is time bound, and there are different outcomes. i.e. it is a game, hence The Innovation Games was born.

 

What is your roll in the organization and what interested you in wanting to create an idea building platform?

I’m the founder of Northern Rift. I’ve always been interested in human potential and especially how much of it is wasted / not fully utilized.  In the late 90’s I built, (arguably) the first crowdsourcing platform in the world. We harvested the excess intellectual capacity of people from around the world to solve “specific” problems. From a business point of view, we made mistakes and after a few years of operation, ended up closing down. So i know what failure looks and feels like. Ouch! But importantly we learned a lot.

So, after 15 years and even with the many crowdsourcing & crowdfunding platforms, I still felt there was a lot more opportunity to value people’s creativity and ideas, so i came back to build Northern Rift. We’ve actually got 4 of the team from my first startup back. We “put the band back together” – it’s great!

 

Why the focus in water?

First, given SoCal is in a severe drought and we need ideas “now”, we felt it was a good fit for what we do – i.e. rapidly unleash the hidden potential in every idea.  We felt we could actually make a difference to Southern California by engaging a wider audience in the discussion; to surface new ideas and drive them to a better yes; and accelerate innovation in water conservation.

Second, water is a global issue that touches everything from the oceans, through to the health & security of every living creature on the planet – it is all connected. (In January 2015, the World Economic Forum, named water as the number 1 risk factor, in terms of social devastation, in the world today.)

With our digital platform, we hope to tap into global resource pool, and have an impact where its needed around the world.

 

The drought has easily become the number one topic in the media. How does the Innovation Game bring to life this ever so talked about subject? 

The average person can actually get involved in generating solutions. You dont have to be an “expert” to help create a solution.  Anyone can submit an idea, or they can contribute purely by using their skills, experience, and perspectives to make an existing idea better.

We’ve already seen ideas that started as a simple 2 line “hunch” get contributed to by people who share the same frustration, and quickly that 2 line idea takes a life of its own and people contribute to make the idea more robust by adding tips on marketing, competition, pricing etc.

We are also seeing ideas are getting cross-connected. i.e. there is overlap in some ideas, and when you combine them, the value proposition gets even better and more compelling for people to test & adopt the idea.

The more people that contribute the better, because you start to get all types of interesting cross-connections, sparks of imagination, and even some truly crazy ideas – and we do need those as well 🙂

 

When all is said and done, will the ideas submitted by players come to life?

Great question. As part of the game, we are offering several things to improve the chance ideas getting into market and having an impact:

  • the winners of each round (top idea generators and top collaborators) get a short masterclass in “hunch-to-innovation” i.e. the path to take that seed idea and turn it into an innovation in market. It is not a silver bullet – however it does contain valuable tips and a high level “map” of what lay ahead for new innovators which can save time and a lot of pain.
  • the top ideas will get a visual prototype done. it is about visual storytelling, which significantly improves the idea and its ability to get noticed.
  • as the game builds we are getting interest, from government agencies, corporates, incubators & other startups. All of which might be able to take these to the next stage.
  • and finally, all the ideas are viewable on NorthernRift.com, and our facebook page, so people can engage, discuss & share into the future, so perhaps an idea will get picked up then.

 

Thank you so much Rob for taking the time to answer the questions and for being building a space were everyone can share ideas and help address a pretty important issue – the drought! If you want to take a look at some 80+ ideas already submitted, check out their Facebook page here. If you want to learn more about how to join visit their website here.

Metropolitan Board Approves Nation’s Largest Conservation Program to Meet Unprecedented Drought Demand

Los Angeles, California May 26, 2015

MWD board boosts district conservation budget to record $450 million
Facing an unprecedented drought, the board of directors of the Metropolitan Water District of
Southern California today approved the nation’s largest turf removal and water conservation program
that over the next decade is expected to generate enough water savings to nearly fill the region’s
largest reservoir—Diamond Valley Lake.

The significant expansion of the turf removal component is expected to remove about
175 million square feet of lawn, more than triple Gov. Jerry Brown’s goal for the entire state. The
conversion is projected to save about 80 million gallons of water a day for Southern California, or
enough water for 160,000 households.

Metropolitan’s board at a special meeting added $350 million to the district’s conservation
budget to a new total of $450 million over two years. Together with local rebate programs of more
than $50 million, the total regional investment will be more than half a billion dollars and using
existing revenues will be done without impacting water rates.

Along with the conservation budget increase, Metropolitan’s board also modified the
agency’s turf removal program to ensure rebates continue to be available to homeowners, businesses
and public agencies throughout the Southland during the drought. Program changes establish rebate
tiers based on the amount of turf being removed, with the intent of reaching as many residents and
businesses as possible.

“Our goal is to equitably provide rebate funds to as many people as possible and lock-in
permanent changes in water use by transforming to drought-tolerant landscapes that better fit our
Mediterranean climate,” said Metropolitan board Chairman Randy Record. “Today’s action finds the
sweet spot between capitalizing on historic interest in turf removal and having a sustainable
conservation rebate program.”
more

Metropolitan General Manager Jeffrey Kightlinger said today’s program changes will allow
more households throughout the region to access funding, reaching up to more than 400,000
consumers. “Already more than one-third of applicants are from disadvantaged communities,”
Kightlinger said. “In addition, funding will be specifically set aside for water efficient devices to
ensure customers who live in multifamily housing and represent about half of Southern Californians
also will have access to rebates.”

With the extraordinary level of public awareness and participation, Metropolitan has paid out
more than $88 million of the $100 million in its previous conservation budget. However, public
interest in water-saving rebates, primarily turf removal incentives, continues to set records. Earlier
this month, Metropolitan reached a new weekly record of $49 million for conservation rebate
reservations.

Today, Metropolitan’s turf removal program currently has requests for more than 100 million
square feet, the equivalent of about 60,000 front yards. Since Gov. Brown’s April 1 executive order
to reduce statewide residential water use by 25 percent, monthly applications have increased 20-fold
to up to 10,000 applications.

“Removing turf secures long-term water saving benefits as more people turn to California
Friendly® landscapes. This will help the region greatly in future droughts as more and more
Californians replace turf that serves no function,” Kightlinger said.

“Although Gov. Brown has called on Californians to remove 50 million square-feet of turf in
this drought, our region alone will easily more than triple his goal,” he added.
Under changes to the turf program, residential customers can receive $2 per square foot for up
to 3,000 square feet of turf removed or as much as $6,000. About 90 percent of residential rebate
requests are for less than 3,000 square feet. Many local agencies provide additional incentives that
can increase the funds available to homeowners.

Public agencies are eligible for an incentive of $2 per square foot for the first 3,000 square
feet and $1 per square foot of turf removed above that, up to a total annual limit of $50,000 per
property. Commercial and other non-residential applicants are eligible for a turf removal incentive of
$1 per square foot up to a total annual limit of $25,000 per property. About 85 percent of commercial
applications are for 25,000 square-feet or less.

Kightlinger said the district will direct funds from higher-than-expected water sales during the
four-year drought toward the conservation program while maintaining all its targets for maintaining
financial reserves and underwriting some capital needs on a pay-as-you-go basis.
“As a result, no long-term rate impact is expected from investing this temporary increase in
revenues into long-term water savings. This is a historic one-time investment in conservation as
opposed to a new long-term spending initiative that would have rate impacts,” he said.
To keep pace with the unparalleled public demand, Kightlinger said additional actions may be
necessary, including more modifications to the turf removal program.
“We generally attempt to use rebate programs to influence consumer decisions when an
outside financial incentive seems necessary. The explosion in consumer interest in the turf removal
suggests that the future market may need less of a rebate incentive than before, which is very good
news for our region’s future water picture,” Kightlinger said.
For drought updates and water-saving information, visit bewaterwise.com.

The Metropolitan Water District of Southern California is a cooperative of 26 cities and water agencies serving nearly 19 million
people in six counties. The district imports water from the Colorado River and Northern California to supplement local supplies,
and helps its members to develop increased water conservation, recycling, storage and other resource-management programs.

Contacts: Bob Muir, (213) 217-6930; (213) 324-5213, mobile
Sherita Coffelt, (213) 217-6450; (214) 477-6999, mobile

URINAL PROTOCOL ACCORDING TO DRE

H O O R A Y for Friday. To ring in the long weekend, we wanted to share our favorite urinal protocol video. Click on the image to redirect to hulu.com

urinal-video-dre

Trust us, it’s well worth the click!! Wishing you a fantastic holiday weekend.