According to recent weather data, approximately 34 percent of the U.S. is in at least a moderate drought, and California is in one of the most severe droughts in the state’s history. It’s common knowledge that water conservation is important, however some businesses are still worried about the “cost” of going green, and in a world of ever-shrinking margins, when this pay-off will happen.  CarWashes.com covers the benefits of waterfree urinal technology and how it can fit in a sustainability sweet spot where initial investment is not only paid for with rebates from local water departments but also long term water savings result in ongoing financial savings.  Read the full article here.