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Falcon Waterfree Technologies® Achieves B Corporation Certification: Pressing Forward as the Leading Water Conservation Plumbing Fixture Provider

Oct. 31, 2013

Los Angeles, CA. Falcon Waterfree Technologies® is pleased to announce that the international non-profit B Lab has recognized Falcon as a Certified B Corporation, making it the first plumbing fixture provider to achieve the highly coveted B Corp status.
Under this certification, Falcon joins the exclusive B Corp world-wide community with one unifying goal: to redefine success in business to include social and environmental criteria. In order to qualify as a B Corporation, Falcon underwent a comprehensive and transparent investigation into its own performance standards, the results of which were verified by third party assessment from B Lab.

This certification attests to Falcon’s commitment to continually address and improve upon external issues related to the community and environment, while simultaneously refining internal company practices related to employee rights, daily operations and product innovation.
As a world leader in water conservation for over ten years, Falcon believes that it is crucial to lead the pack and establish a sustainability mindset within the plumbing and restroom fixture industry that extends beyond the engrained conservation principles of Falcon’s products. Falcon continues to move forward with the vision of being the world’s leading innovator and provider of water responsible restroom solutions.

“Falcon Waterfree Technologies was founded on the principle of ecological conservation. Becoming a B Corp shows that Falcon has taken these founding principles and embedded them across the board in our business’s operational and general daily practices. B Corp status will unite us with other like-minded companies with the same ethical vision to help improve the world in which we live,” stated Simon A. Davis, President & CEO of Falcon Waterfree Technologies.

About Falcon Waterfree Technologies:
Founded in 2000, Falcon Waterfree Technologies manufactures and markets advanced waterfree urinal technology for commercial, institutional, and government facilities. Falcon Waterfree conducts business worldwide, with manufacturing facilities in 6 countries as well as offices and affiliates in more than 50 nations. Falcon Waterfree products are in use around the world in stadiums and arenas, schools and universities, airports and every type of commercial and institutional facility. Falcon is privately owned by Mapleton Investments and Capricorn Investment Group.

For more information, please contact:
Andrea Chase
Marketing Manager
achase@falconwaterfree.com
310.209.7226

About B Corp:
Certified B Corporations meet rigorous standards of social and environmental performances legally expand their corporate responsibilities to include consideration of stakeholder interests, and build collective voice through the power of the unifying B Corporation brand. As of October 2013, there are more than 850 Certified B Corporations from over 60 industries and 28 countries, representing a diverse multi-billion dollar marketplace.

About B Lab:
B Lab is a nonprofit organization that serves a global movement to redefine success in business so that all companies compete not only to be the best in the world, but the best for the world. B Lab drives this systemic change through a number of interrelated initiative: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and good marketing; 2) passing legislation to accelerate growth of social entrepreneurship and impact investing (12 states have already passed benefit corporation legislation); 3) driving capital to high impact investments through the use of GIIRS Ratings and Analytics (more than 60 investors with over $3B in impact assets under management use GIIRS); and 4) providing free, powerful tools for businesses to measure, compare and improve their social and environmental performance (more than 7,000 businesses use B Lab’s free B Impact Assessment).

For more information, please contact:
Katie Kerr
katie@bcorporation.net
610.293.0299